Pepsi Co-Branded LEGO Sets

LEGO and Pepsi collaborated in the late 1970s and early 1980s on a small series of promotional sets distributed through Pepsi campaigns in select markets. The partnership produced two known sets: 1560 Basic Building Set and 1562 Basic Building Set, both part of LEGO’s Universal Building Set line. These sets were typically packaged with Pepsi branding and offered as promotional giveaways or mail-in rewards, encouraging creativity while tying into Pepsi’s family-oriented marketing at the time. The builds themselves were simple assortments of basic bricks rather than themed models, reflecting LEGO’s early promotional approach before licensed sets became common.