Kraft Velveeta Co-Branded LEGO Sets

17 sets

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	9-2 Kraft Velveeta Mini-Wheel Model Maker Set 9 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 550 Availability Retired Buy this set at Bricklink	Retail $8.00 Value $230.42 Growth +2780.3% Annual growth 6.4% I own this set I want this set

	4-5 Kraft Velveeta Mini-Wheel Model Maker Set 4 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 321 Availability Retired Buy this set at Bricklink	Retail $10.00 Value $467.80 Growth +4578.0% Annual growth 7.4% I own this set I want this set

	8-4 Kraft Velveeta Mini-Wheel Model Maker Set 8 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 301 Availability Retired Buy this set at Bricklink	Retail $5.00 Value $420.31 Growth +8306.2% Annual growth 8.6% I own this set I want this set

	3-8 Kraft Velveeta Mini-Wheel Model Maker Set 3 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 300 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $338.90 Growth +16845.0% Annual growth 10.0% I own this set I want this set

	7-5 Kraft Velveeta Mini-Wheel Model Maker Set 7 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 159 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $286.26 Growth +14213.0% Annual growth 9.6% I own this set I want this set

	2-12 Kraft Velveeta Mini-Wheel Model Maker Set 2 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 141 Availability Retired Buy this set at eBay Bricklink	Retail $2.00 Value $276.29 Growth +13714.5% Annual growth 9.6% I own this set I want this set

	10-2 Kraft Velveeta Mini-Wheel Model Maker Set 10 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 101 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $89.13 Growth +4356.5% Annual growth 7.3% I own this set I want this set

	6-4 Kraft Velveeta Mini-Wheel Model Maker Set 6 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 77 Availability Retired Buy this set at Bricklink	Retail $1.00 Value $239.21 Growth +23821.0% Annual growth 10.7% I own this set I want this set

	1-13 Kraft Velveeta Mini-Wheel Model Maker Set 1 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Pieces 74 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $418.33 Growth +20816.5% Annual growth 10.4% I own this set I want this set

	5-5 Kraft Velveeta Mini-Wheel Model Maker Set 5 Theme / Subtheme Samsonite / Kraft Velveeta Year 1971 Availability Retired Buy this set at eBay Bricklink	Retail $6.75 Value $486.87 Growth +7112.9% Annual growth 8.3% I own this set I want this set

	4-2 Velveeta Promotional Set No 4 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 321 Availability Retired Buy this set at Bricklink	Retail $10.00 Value $118.52 Growth +1085.2% Annual growth 4.4% I own this set I want this set

	3-3 Velveeta Promotional Set No 3 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 300 Availability Retired Buy this set at Bricklink	Retail $5.00 Value $145.26 Growth +2805.2% Annual growth 6.0% I own this set I want this set

	5-2 Velveeta Promotional Set No 5 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 156 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $141.92 Growth +6996.0% Annual growth 7.6% I own this set I want this set

	2-4 Velveeta Promotional Set No 2 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 141 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $131.56 Growth +6478.0% Annual growth 7.5% I own this set I want this set

	6-2 Velveeta Promotional Set No 6 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 101 Availability Retired Buy this set at Bricklink	Retail $2.00 Value $162.11 Growth +8005.5% Annual growth 7.9% I own this set I want this set

	1-3 Velveeta Promotional Set No 1 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 74 Availability Retired Buy this set at Bricklink	Retail $1.00 Value $134.28 Growth +13328.0% Annual growth 8.8% I own this set I want this set

	7-4 Velveeta Promotional Set No 7 Theme / Subtheme Samsonite / Basic Set Year 1967 Pieces 1 Availability Retired Buy this set at Bricklink	Retail $3.75 Value $129.72 Growth +3359.2% Annual growth 6.3% I own this set I want this set

Details

Co-branding

Kraft Velveeta

Sets

17 (all retired)

Years

1967 - 1971

Pricing

Retail

$66.50

Value

$4,216.89

Annual growth

+7.43%

About Kraft Velveeta

In the late 1960s and early 1970s, LEGO collaborated with Kraft's Velveeta brand to produce a series of promotional sets distributed in the United States. These sets, known as the Velveeta Promotional Sets, were part of the Samsonite line and included various models, such as Set No. 1 (1-3) and Set No. 6 (6-2). This partnership aimed to enhance brand engagement by offering consumers exclusive LEGO sets alongside Velveeta products, combining the appeal of creative play with the popular cheese brand.

LEGO Co-Branded Sets