1. Sets
  2. 1967
  3. Samsonite
  4. Basic Set

LEGO 1967 / Samsonite / Basic Set Sets

In 1967, LEGO released 11 Samsonite Basic Set sets, all of these sets have been retired. For that year, the total price of all retail sets cost $78, today those sets are valued around $5,381.
Most valuable 1967 LEGO Samsonite Basic Set set
080-2 Ambassador Set $3,519.85
Highest growth 1967 Samsonite Basic Set set
1-3 Velveeta Promotional Set No 1 +16076.00%
Most owned 1967 Samsonite Basic Set set
005-2 Discovery Set
11 sets

1-3 Velveeta Promotional Set No 1

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 74
Availability Retired
1-3 LEGO Samsonite Velveeta Promotional Set No 1
Retail $1.00
Value $161.76
Growth  +16076.0%
Annual growth 9.0%

2-4 Velveeta Promotional Set No 2

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 141
Availability Retired
2-4 LEGO Samsonite Velveeta Promotional Set No 2
Retail $2.00
Value $160.11
Growth  +7905.5%
Annual growth 7.7%

3-3 Velveeta Promotional Set No 3

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 300
Availability Retired
3-3 LEGO Samsonite Velveeta Promotional Set No 3
Retail $5.00

4-2 Velveeta Promotional Set No 4

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 321
Availability Retired
4-2 LEGO Samsonite Velveeta Promotional Set No 4
Retail $10.00
Value $136.63
Growth  +1266.3%
Annual growth 4.5%

5-2 Velveeta Promotional Set No 5

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 156
Availability Retired
5-2 LEGO Samsonite Velveeta Promotional Set No 5
Retail $2.00
Value $171.87
Growth  +8493.5%
Annual growth 7.8%

005-2 Discovery Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 328
Availability Retired
005-2 LEGO Samsonite Discovery Set
Retail $9.99
Value $436.59
Growth  +4270.3%
Annual growth 6.6%

6-2 Velveeta Promotional Set No 6

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 101
Availability Retired
6-2 LEGO Samsonite Velveeta Promotional Set No 6
Retail $2.00

7-4 Velveeta Promotional Set No 7

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 1
Availability Retired
7-4 LEGO Samsonite Velveeta Promotional Set No 7
Retail $3.75

080-2 Ambassador Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 560
Availability Retired
080-2 LEGO Samsonite Ambassador Set
Retail $24.99
Value $3,519.85
Growth  +13985.0%
Annual growth 8.8%

536-2 Designer Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 536
Availability Retired
536-2 LEGO Samsonite Designer Set
Retail $9.99
Value $453.64
Growth  +4440.9%
Annual growth 6.7%

335 Piece Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 335
Availability Retired
LEGO Samsonite 335 Piece Basic Set
Retail $6.99
Value $340.18
Growth  +4766.7%
Annual growth 6.8%

Year Pricing

Retail
$77.71   (for all 11 sets)
New/Sealed
Value
~$5,380.63

Community Stats

The following are the top 10 most owned 1967 Samsonite Basic Set sets by LEGO collectors.
#1Discovery Set
#2Ambassador Set
#3Velveeta Promotional Set No 1
#4Velveeta Promotional Set No 4
#5Velveeta Promotional Set No 5
#6Designer Set
#7Velveeta Promotional Set No 7
#8Velveeta Promotional Set No 3
#9Velveeta Promotional Set No 2
#10Velveeta Promotional Set No 6

About LEGO Samsonite Basic Set

Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.
1967 LEGO Sets
In 1967, LEGO standardized its model scale, moving from the 1:87 Town Plan format to the larger 2×2 wheel scale used in Train and Model Maker sets. This unification set the stage for the modern LEGO System and the eventual minifigure scale of the late 1970s. New innovations included black rubber tires, the first hinge elements, and LEGO’s earliest promotional tie-ins—six exclusive sets released through Kraft Velveeta. The phasing out of Town Plan and 1:87 vehicles marked the end of LEGO’s early era and the beginning of a consistent global design standard.