1. Sets
  2. 1967
  3. Samsonite

LEGO 1967 / Samsonite Sets

In 1967, LEGO released 14 Samsonite sets across 3 subthemes, all of these sets have been retired. Subthemes for that year included Basic Set, Model Maker, and Supplemental. For that year, the total price of all retail sets cost $97, today those sets are valued around $6,059.
Most valuable 1967 LEGO Samsonite set
080-2 Ambassador Set $3,534.95
Highest growth 1967 Samsonite set
047 Gates and Fences +78614.00%
Most owned 1967 Samsonite set
371-2 Motorized Truck Set
14 sets

1-3 Velveeta Promotional Set No 1

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 74
Availability Retired
1-3 LEGO Samsonite Velveeta Promotional Set No 1
Retail $1.00
Value $162.68
Growth  +16168.0%
Annual growth 9.0%

2-4 Velveeta Promotional Set No 2

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 141
Availability Retired
2-4 LEGO Samsonite Velveeta Promotional Set No 2
Retail $2.00
Value $160.97
Growth  +7948.5%
Annual growth 7.7%

3-3 Velveeta Promotional Set No 3

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 300
Availability Retired
3-3 LEGO Samsonite Velveeta Promotional Set No 3
Retail $5.00

4-2 Velveeta Promotional Set No 4

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 321
Availability Retired
4-2 LEGO Samsonite Velveeta Promotional Set No 4
Retail $10.00
Value $137.07
Growth  +1270.7%
Annual growth 4.5%

5-2 Velveeta Promotional Set No 5

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 156
Availability Retired
5-2 LEGO Samsonite Velveeta Promotional Set No 5
Retail $2.00
Value $172.82
Growth  +8541.0%
Annual growth 7.9%

005-2 Discovery Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 328
Availability Retired
005-2 LEGO Samsonite Discovery Set
Retail $9.99
Value $438.07
Growth  +4285.1%
Annual growth 6.6%

6-2 Velveeta Promotional Set No 6

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 101
Availability Retired
6-2 LEGO Samsonite Velveeta Promotional Set No 6
Retail $2.00

7-4 Velveeta Promotional Set No 7

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 1
Availability Retired
7-4 LEGO Samsonite Velveeta Promotional Set No 7
Retail $3.75

047 Gates and Fences

Theme / Subtheme Samsonite / Supplemental
Year 1967
Pieces 15
Availability Retired
047 LEGO Samsonite Gates and Fences
Retail $0.50
Value $393.57
Growth  +78614.0%
Annual growth 10.7%

080-2 Ambassador Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 560
Availability Retired
080-2 LEGO Samsonite Ambassador Set
Retail $24.99
Value $3,534.95
Growth  +14045.5%
Annual growth 8.8%

371-2 Motorized Truck Set

Theme / Subtheme Samsonite / Model Maker
Year 1967
Pieces 325
Availability Retired
371-2 LEGO Samsonite Model Maker Motorized Truck Set
Retail $14.88

501-2 LoveLand Carrying Case

Theme / Subtheme Samsonite / Supplemental
Year 1967
Availability Retired
501-2 LEGO Samsonite LoveLand Carrying Case
Retail $3.75
Value $261.66
Growth  +6877.6%
Annual growth 7.5%

536-2 Designer Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 536
Availability Retired
536-2 LEGO Samsonite Designer Set
Retail $9.99
Value $455.12
Growth  +4455.8%
Annual growth 6.7%

335 Piece Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 335
Availability Retired
LEGO Samsonite 335 Piece Basic Set
Retail $6.99
Value $342.19
Growth  +4795.4%
Annual growth 6.8%

Year Pricing

Retail
$96.84   (for all 14 sets)
New/Sealed
Value
~$6,059.10

Subtheme Pricing

1967 / Samsonite
Annual growth
Supplemental
+7.95%
Basic Set
+7.09%
Model Maker
+6.75%

Subthemes

1967 / Samsonite
Sets
Basic Set
11
Model Maker
1
Supplemental
2

Community Stats

The following are the top 10 most owned 1967 Samsonite sets by LEGO collectors.
#1Motorized Truck Set
#2Discovery Set
#3Ambassador Set
#4Velveeta Promotional Set No 1
#5Velveeta Promotional Set No 4
#6Velveeta Promotional Set No 5
#7Gates and Fences
#8Designer Set
#9Velveeta Promotional Set No 7
#10LoveLand Carrying Case

About LEGO Samsonite

Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.
1967 LEGO Sets
In 1967, LEGO standardized its model scale, moving from the 1:87 Town Plan format to the larger 2×2 wheel scale used in Train and Model Maker sets. This unification set the stage for the modern LEGO System and the eventual minifigure scale of the late 1970s. New innovations included black rubber tires, the first hinge elements, and LEGO’s earliest promotional tie-ins—six exclusive sets released through Kraft Velveeta. The phasing out of Town Plan and 1:87 vehicles marked the end of LEGO’s early era and the beginning of a consistent global design standard.