1. Sets
  2. Samsonite
  3. Basic Set
1-3 LEGO Samsonite Velveeta Promotional Set No 1 thumbnail image

1-3 LEGO Samsonite Velveeta Promotional Set No 1
Images 6Description 
1-3 LEGO Samsonite Velveeta Promotional Set No 1
  • Velveeta Promotional Set No 1 thumbnail
  • Velveeta Promotional Set No 1 thumbnail
  • Velveeta Promotional Set No 1 thumbnail
  • Velveeta Promotional Set No 1 thumbnail
  • Velveeta Promotional Set No 1 thumbnail
  • Velveeta Promotional Set No 1 thumbnail

Set Value (New/Sealed)

This represents the current new/sealed value of the set Velveeta Promotional Set No 1 since January 1967. Medium accuracy
LEGO 1-3 Velveeta Promotional Set No 1 was a 74 piece Samsonite set released in 1967. It was an exclusive promotion from Kraft Velveeta in the United States only. The set was delivered in a plain brown mailer.

From the Samsonite USA Brochure - "A real starter set for any Lego fan. This 74-piece assortment enables models to be built with windows and doors. This set can also add model making capability to any Lego collection."

It required $1.00 plus 1 Velveeta End Flap. It was also called SET NO. 1.
Velveeta Promotional Set No 1 (set 1-3) is an extremely old and rare LEGO set. It has not been seen for sale online or in retail stores in good/new condition in over 2 years. Due to its rarity, the current estimated value of $137.08 may be much lower than its true value, assuming it can be found for sale. As this set was released in 1967, finding it sealed and in good condition is particularly challenging, likely driving its true value even higher.
There are currently no new/sealed listings available for Velveeta Promotional Set No 1 at this time.
Check eBay
Check Amazon

Samsonite Velveeta Promotional Set Sets

2-4 Velveeta Promotional Set No 2

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 141
Availability Retired
2-4 LEGO Samsonite Velveeta Promotional Set No 2
Retail $2.00
Value $134.14
Growth  +6607.0%
Annual growth 7.5%

3-3 Velveeta Promotional Set No 3

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 300
Availability Retired
3-3 LEGO Samsonite Velveeta Promotional Set No 3
Retail $5.00
Value $146.75
Growth  +2835.0%
Annual growth 6.0%

4-2 Velveeta Promotional Set No 4

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 321
Availability Retired
4-2 LEGO Samsonite Velveeta Promotional Set No 4
Retail $10.00
Value $119.84
Growth  +1098.4%
Annual growth 4.4%

5-2 Velveeta Promotional Set No 5

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 156
Availability Retired
5-2 LEGO Samsonite Velveeta Promotional Set No 5
Retail $2.00
Value $144.75
Growth  +7137.5%
Annual growth 7.7%

6-2 Velveeta Promotional Set No 6

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 101
Availability Retired
6-2 LEGO Samsonite Velveeta Promotional Set No 6
Retail $2.00
Value $164.10
Growth  +8105.0%
Annual growth 7.9%

7-4 Velveeta Promotional Set No 7

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 1
Availability Retired
7-4 LEGO Samsonite Velveeta Promotional Set No 7
Retail $3.75
Value $131.10
Growth  +3396.0%
Annual growth 6.3%

Sets in Samsonite / Basic Set

704-2 Master Discovery Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 704
Availability Retired
704-2 LEGO Samsonite Master Discovery Set
Retail $24.99
Value $585.57
Growth  +2243.2%
Annual growth 5.5%

004 Master Builder Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 670
Availability Retired
004 LEGO Samsonite Master Builder Set
Retail $19.95
Value $576.01
Growth  +2787.3%
Annual growth 5.9%

835 Advanced Builders Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 565
Availability Retired
835 LEGO Samsonite Advanced Builders Set
Retail $10.00
Value $643.74
Growth  +6337.4%
Annual growth 7.3%

565 Piece Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 565
Availability Retired
LEGO Samsonite 565 Piece Basic Set
Retail $9.99
Value $592.07
Growth  +5826.6%
Annual growth 7.2%

080-2 Ambassador Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 560
Availability Retired
080-2 LEGO Samsonite Ambassador Set
Retail $24.99
Value $3,338.03
Growth  +13257.5%
Annual growth 8.8%

536-2 Designer Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 536
Availability Retired
536-2 LEGO Samsonite Designer Set
Retail $9.99
Value $436.37
Growth  +4268.1%
Annual growth 6.7%

502 Deluxe Set with Storage Case

Theme / Subtheme Samsonite / Basic Set
Year 1968
Pieces 451
Availability Retired
502 LEGO Samsonite Deluxe Set with Storage Case
Retail $14.99
Value $537.76
Growth  +3487.5%
Annual growth 6.5%

003 Master Mechanic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 418
Availability Retired
003 LEGO Samsonite Master Mechanic Set
Retail $17.95
Value $1,135.10
Growth  +6223.7%
Annual growth 7.3%

66 Governor Set

Theme / Subtheme Samsonite / Basic Set
Year 1968
Pieces 387
Availability Retired
66 LEGO Samsonite Governor Set
Retail $12.95
Value $440.77
Growth  +3303.6%
Annual growth 6.4%

375 Deluxe Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 375
Availability Retired
375 LEGO Samsonite Deluxe Basic Set
Retail $8.95
Value $486.50
Growth  +5335.8%
Annual growth 7.0%

335 Piece Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 335
Availability Retired
LEGO Samsonite 335 Piece Basic Set
Retail $6.99
Value $428.18
Growth  +6025.6%
Annual growth 7.4%

005-2 Discovery Set

Theme / Subtheme Samsonite / Basic Set
Year 1967
Pieces 328
Availability Retired
005-2 LEGO Samsonite Discovery Set
Retail $9.99
Value $419.01
Growth  +4094.3%
Annual growth 6.7%

326-2 Suburban Set

Theme / Subtheme Samsonite / Basic Set
Year 1968
Pieces 326
Availability Retired
326-2 LEGO Samsonite Suburban Set
Retail $11.50
Value $443.87
Growth  +3759.7%
Annual growth 6.6%

324 Piece Medium Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 324
Availability Retired
LEGO Samsonite 324 Piece Medium Basic Set
Retail $6.22

301-2 Wheel Toy Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 301
Availability Retired
301-2 LEGO Samsonite Wheel Toy Set
Retail $6.22
Value $487.67
Growth  +7740.4%
Annual growth 7.7%

301 Piece Set with Suitcase

Theme / Subtheme Samsonite / Basic Set
Year 1968
Pieces 301
Availability Retired
LEGO Samsonite 301 Piece Set with Suitcase
Retail $12.88
Value $529.70
Growth  +4012.6%
Annual growth 6.7%

285 Medium Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 285
Availability Retired
285 LEGO Samsonite Medium Basic Set
Retail $6.95
Value $363.34
Growth  +5127.9%
Annual growth 6.9%

244 Explorer Set

Theme / Subtheme Samsonite / Basic Set
Year 1968
Pieces 244
Availability Retired
244 LEGO Samsonite Explorer Set
Retail $4.97
Value $407.02
Growth  +8089.5%
Annual growth 8.0%

224 Piece Explorer Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 224
Availability Retired
LEGO Samsonite 224 Piece Explorer Set
Retail $5.55
Value $500.60
Growth  +8919.8%
Annual growth 7.9%

223 Adventure Set

Theme / Subtheme Samsonite / Basic Set
Year 1968
Pieces 223
Availability Retired
223 LEGO Samsonite Adventure Set
Retail $4.99
Value $294.15
Growth  +5794.8%
Annual growth 7.4%

205-3 Small Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 205
Availability Retired
205-3 LEGO Samsonite Small Basic Set
Retail $4.95
Value $320.33
Growth  +6371.3%
Annual growth 3.5%

021 Wheel Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 185
Availability Retired
021 LEGO Samsonite Wheel Set
Retail $4.95
Value $315.80
Growth  +6279.8%
Annual growth 7.3%

151 Piece Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 151
Availability Retired
LEGO Samsonite 151 Piece Basic Set
Retail $2.99

125 Piece Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 125
Availability Retired
LEGO Samsonite 125 Piece Basic Set
Retail $3.95

120-2 Small Basic Set

Theme / Subtheme Samsonite / Basic Set
Year 1966
Pieces 120
Availability Retired
120-2 LEGO Samsonite Small Basic Set
Retail $2.95
Value $160.87
Growth  +5353.2%
Annual growth 7.0%

My Collection

Velveeta Promotional Set No 1 Reviews

23 ratings
4.8
Collectors
Investors

About Samsonite Basic Set

Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.

Basic Set consists of 82 sets that ran from 1961 to 1975. As of today, 080-2 Ambassador Set is the most valuable Basic Set set with an estimated new/factory sealed value of $3,338.
Read more
Introduce your child to the wonderful world of Lego — A fascinating new toy that knows no age limit. An intriguing collection of interlocking bricks, gears, wheels, tires, doors, windows, beams and turntables. In the hands of a child it makes a doll, a giraffe, a tractor, a mechanical man hundreds and hundreds of wonderful things that kindle the young imagination.
Description provided by LEGO©