The LEGO Duplo Primo theme, introduced in the mid-1990s, was designed for the youngest builders, typically aged 6-24 months. Key sets include "Primo Tumbler" (2091), which featured large, rounded pieces that could tumble and roll, promoting motor skills and coordination; "Primo Cannister" (2092), a storage set filled with various Primo blocks and elements for basic stacking and building; and "Medium Stack 'n' Learn Set" (2082), which included a variety of colorful, easy-to-handle pieces to encourage early learning and exploration through stacking and sorting activities. These sets were specifically created to be safe and engaging for infants and toddlers.
1996 LEGO Sets
In 1996, LEGO expanded into digital media with the creation of LEGO Media, marking its first step into video games and interactive content. The company also launched LEGO.com, providing an official online platform for fans, setting the foundation for future digital engagement. Meanwhile, LEGO Technic was rebranded, strengthening its identity as a leader in advanced engineering and mechanics.