LEGO 1996 / Duplo Sets

The LEGO DUPLO theme was introduced as far back as 1969 and is designed for children ages 1 to 5. It features DUPLO figures which are much larger than minifigures and DUPLO blocks which are about twice the length, width, and height of a standard System brick. Like LEGO System, DUPLO also has subthemes that are often junior versions of System themes, like Pirates and Castle and licensed themes like Disney and Super Heros.

1996 LEGO Sets

In 1996, the LEGO Group continued its legacy of innovation, though it was nearing a challenging period in its history. This year saw the company's ventures into digital media, with the establishment of LEGO Media, marking its initial foray into the world of video games and multimedia. Additionally, the Technic line was rebranded to create a more coherent global brand identity. While traditional brick sets remained popular, the mid-90s marked the beginning of a time when the company recognized the need for diversification and modernization to stay relevant in a rapidly evolving toy market.