LEGO Minions The Rise of Gru BrickHeadz are based on the Minions movies. The Minions BrickHeadz sets feature stylized, blocky representations of popular characters such as Gru, Stuart and Otto. They are built using LEGO bricks in a standardized scale and form, with a distinctive squared-off design, large eyes, and a compact, displayable size. BrickHeadz has been particularly popular among adult fans of LEGO (AFOLs) and collectors due to their display-friendly nature, the wide range of characters, and the unique, recognizable style.
2021 LEGO Sets
In 2021, LEGO continued its trajectory of product expansion and innovation. One notable addition was the "LEGO VIDIYO" theme, introduced in partnership with Universal Music Group, which combined physical sets with a digital music video making experience. The company also expanded the "LEGO Art" series, allowing adults and older fans to create wall art based on various franchises. Existing themes like "Star Wars," "City," "Technic," and others received new set additions. Sustainability efforts were underscored with the announcement of prototype bricks made from recycled plastic.