The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2022 LEGO Sets
In 2022, LEGO celebrated its 90th anniversary, marking nearly a century of creativity and innovation. Special tribute sets revived beloved classics like Castle and Space with modern techniques, delighting longtime fans. LEGO Avatar launched alongside the release of Avatar: The Way of Water, bringing Pandora’s world to life in brick form, while the LEGO BrickHeadz line broadened with more licensed characters. Core themes such as Star Wars, City, and Technic continued to perform strongly. Sustainability milestones included expanding the use of recycled plastics in elements and packaging, underscoring LEGO’s enduring commitment to environmental responsibility.