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Sets
Exclusive
LEGO Internal
Brand Identity and Experience

4000019 Brand Identity and Experience

Name: Brand Identity and Experience
Brand: LEGO
SKU: 4000019-1
Availability: InStock
Rating: 5.00 (17 reviews)

Images 1Description 1

LEGO 4000019 Brand Identity and Experience is a Exclusive set currently valued at $481 for new and sealed sets. Annual appreciation has averaged 28.67% since release. On the used market, values range from $392 to $454 based on condition.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Brand Identity and Experience since April 2017. Very high accuracy

LEGO 4000019-1 Brand Identity and Experience is an Exclusive LEGO Internal set released in 2014, containing 101 pieces. It was not released at retail and was distributed for internal use within the LEGO Group. The set was created as a hands-on model tied to LEGO’s Brand Identity & Experience materials, intended to communicate the company’s brand values and support consistent brand presentation across markets. Internal guidance for the set encouraged users to first build the model from the instructions and then reconfigure it as a flexible illustration of how LEGO brand elements can be combined and adapted.

A new and sealed Brand Identity and Experience is currently valued at around $481, with annual growth of about 19.2% that is expected to level off to around 10.2% in the coming year. The average used price is $399 for those in good overall condition. Based on current trends, this set could be valued near $522 within the next year. Recent market trends show a period of price correction, with values declining over the past year.

All regions

All regions 1
European Union 1

For Sale (New/Sealed)

(NL) MISB, great condition of the box

$522.26

+8.5%

Sets in Exclusive / LEGO Internal


	4000038 LEGO Campus Theme / Subtheme Exclusive / LEGO Internal Year 2022 Pieces 1,494 Availability Retired Buy this set at eBay Bricklink	Value $694.38 Annual growth 31.2% I own this set I want this set

	4000045 Nyiregyhaza Factory 2025 Theme / Subtheme Exclusive / LEGO Internal Year 2025 Pieces 531 Availability Retired Buy this set at eBay Bricklink	Value $117.33 Annual growth 35.2% I own this set I want this set

	4000018 Production Kladno Campus Theme / Subtheme Exclusive / LEGO Internal Year 2015 Pieces 412 Availability Retired Buy this set at eBay	Value $224.66 Annual growth 5.4% I own this set I want this set

	4000023 Jiaxing Factory 2016 Theme / Subtheme Exclusive / LEGO Internal Year 2016 Pieces 407 Availability Retired Buy this set at eBay	Value $310.94 Annual growth 32.4% I own this set I want this set

	4000043 Vietnam Factory 2025 Theme / Subtheme Exclusive / LEGO internal Year 2025 Pieces 346 Availability Retired Buy this set at ebay Bricklink	Value $413.67 Annual growth 35.2% I own this set I want this set

	4000011 Nyiregyhaza Factory Theme / Subtheme Exclusive / LEGO Internal Year 2014 Pieces 327 Availability Retired Buy this set at eBay Bricklink	Value $199.62 Annual growth 22.6% I own this set I want this set

	4000005 Kornmarken Moulding Theme / Subtheme Exclusive / LEGO Internal Year 2012 Pieces 315 Availability Retired Buy this set at ebay Bricklink	Value $430.26 Annual growth 35.4% I own this set I want this set

	4000009 HMV Production Theme / Subtheme Exclusive / LEGO Internal Year 2013 Pieces 285 Availability Retired Buy this set at eBay Bricklink	Value $487.28 Annual growth 30.4% I own this set I want this set

	4000016 Billund Airport Theme / Subtheme Exclusive / LEGO Internal Year 2014 Pieces 281 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $49.00 Value $129.63 Growth +164.6% Annual growth 6.5% I own this set I want this set

	4000006 Production Kladno Campus Theme / Subtheme Exclusive / LEGO Internal Year 2012 Pieces 278 Availability Retired Buy this set at eBay	Value $312.99 Annual growth 5.4% I own this set I want this set

	6528719 Unplug and Play Play Day 2024 Theme / Subtheme Exclusive / LEGO Internal Year 2024 Pieces / Minifigs 220 / 1 Availability Retired Buy this set at eBay	Value $34.27 Annual growth 34.2% I own this set I want this set

	4000015 LOM Building B Theme / Subtheme Exclusive / LEGO Internal Year 2014 Pieces 215 Availability Retired Buy this set at eBay	Value $497.14 Annual growth 35.4% I own this set I want this set

	4000002 LOM 2011 Moulding Theme / Subtheme Exclusive / LEGO Internal Year 2011 Pieces 174 Availability Retired Buy this set at eBay	Value $4,067.30 Annual growth 38.4% I own this set I want this set

	6471929 The Mysteries of Play Theme / Subtheme Exclusive / LEGO Internal Year 2023 Pieces / Minifigs 122 / 1 Availability Retired Buy this set at eBay	Value $99.60 Annual growth 33.2% I own this set I want this set

	The Magic of Play Theme / Subtheme Exclusive / LEGO Internal Year 2024 Pieces / Minifigs 113 / 4 Availability Retired Buy this set at Bricklink	Value $3,400.00 Annual growth 35.2% I own this set I want this set

	4000004 Systematic Creativity Toolbox Theme / Subtheme Exclusive / LEGO Internal Year 2012 Pieces 47 Availability Retired Buy this set at eBay Bricklink	Value $106.33 Annual growth 4.8% I own this set I want this set

	4000036 LEGO Play Day Polybag Theme / Subtheme Exclusive / LEGO Internal Year 2019 Pieces / Minifigs 39 / 5 Availability Retired Buy this set at eBay Bricklink	Value $35.38 Annual growth 35.4% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

4000019-1

Name

Brand Identity and Experience

Theme

Exclusive

Subtheme

LEGO Internal

Year

2014

Availability

Retired

Pieces

101

Set Pricing

New/Sealed

Value

$481.32

Annual growth

+28.67% Decreasing

Future growth

+10.19% (2-3 year outlook)

90-day change

1.07%

Used

Value

$399.50

Range

$391.91 - $453.70

Quick Buy

Bricklink

Buy

Lowest price

$522.26 (NL)

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$481.32

1 year forecast

$521.69+8.39%

5 year forecast

$681.26+41.54%

$662

$700

4000019 Brand Identity and Experience is projected to be valued between $662 - $700 within five years.

Insights

Released as a NotForRetail internal item and now retired, Brand Identity and Experience is an employee-exclusive piece tied to LEGO’s brand-history lineage that draws collector interest, and its limited issuance supports long-term scarcity while thin trading and condition sensitivity keep liquidity and short-term turnover constrained.

Set Facts

The set is associated with LEGO’s internal Brand Identity & Experience materials: and acts as a “hands-on” artifact or illustrative model to communicate LEGO’s brand values and identity to internal audiences or stakeholders.
LEGO encourages internal users to follow the instructions to build the model first, then to reconfigure or adapt it, as a metaphor for how brand elements can combine flexibly.
Brand Identity and Experience was designed by LEGO designer Mel Caddick.

Brand Identity and Experience Reviews

17 ratings

5.0

Collectors

Investors

Subtheme Analysis

Exclusive / LEGO Internal

Sets

Years

2011 - 2025

Annual growth

+14.98% (this set +28.67%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Brand Identity and Experience currently ranks #16 out of the top most owned sets in Exclusive LEGO Internal.

#1LEGO Campus

#2Billund Airport

#3LEGO Play Day Polybag

#4Production Kladno Campus

#5The Mysteries of Play

#16Brand Identity and Experience

#17Vietnam Factory 2025

#18The Magic of Play

About Exclusive LEGO Internal

LEGO Internal Sets are specially produced sets not intended for commercial sale but for internal use within the LEGO Group or as part of specific events or promotional activities. These sets often serve purposes such as employee gifts, event giveaways, or corporate gifts and are generally not available to the public. Examples include sets given to employees during holidays or milestone anniversaries and those created for special events like LEGO conventions or partnerships with other companies. Due to their limited production and unique context, Internal Sets are often highly sought after by collectors.

LEGO Internal currently consists of 18 sets that as of now has run from 2011 to 2025. As of today, 4000002 LOM 2011 Moulding is the most valuable LEGO Internal set with an estimated new/factory sealed value of $4,067.

As we increasingly expand our global presence, the LEGO® Brand Identity needs to be homogeneous and durable across touch points, channels and markets. Ensuring a strong global LEGO Brand Identity will contribute to creating long lasting brand value in consumers’ minds, help us build brand trust and loyalty, expand into new markets and target audiences, and contribute to delivering premium consumer experiences. By eliminating inconsistencies in our brand identity, every campaign or experience we off er will reinforce the others, creating a virtuous circle of definition and confirmation of our brand globally. If done better than our competitors, our brand execution will remain and expand as a sustainable position. The LEGO Brand Identity & Experience will direct, inform and inspire consumer & shopper communication and contribute to the integration of media channels and consumer touch points by ensuring a coherent brand identity is being communicated. The purpose of the LEGO...

Description provided by LEGO©

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$481.32

Value (in a year)

$619.34

Value (in 2 years)

$757.73

Accuracy

0.920300 High

Statistical Model

Value (today)

$729.54

Value (in a year)

$764.79

Value (in two years)

$800.14

Accuracy

0.240276 Very low

Used

Machine Learning/AI Model

Value (today)

$399.50

Value (low range)

$391.91

Value (high range)

$453.70

Accuracy

0.865300 High

To learn more about how we calculate pricing and forecasting, check out our article on BrickEconomy’s Approach to LEGO Pricing and Future Value Predictions.

Region · United States (USD)

Theme · Light

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