Set PricingGood Investment
Retail price
Free promotional
New/Sealed
Used
Subtheme Analysis
Annual growth
+12.48% (this set +13.62%)
This set's annual growth (CAGR) vs. subtheme
Community Stats
Brand Identity and Experience currently ranks #12 out of the top most owned sets in Exclusive LEGO Internal.
About Exclusive LEGO Internal
LEGO Internal Sets are specially produced sets not intended for commercial sale but for internal use within the LEGO Group or as part of specific events or promotional activities. These sets often serve purposes such as employee gifts, event giveaways, or corporate gifts and are generally not available to the public. Examples include sets given to employees during holidays or milestone anniversaries and those created for special events like LEGO conventions or partnerships with other companies. Due to their limited production and unique context, Internal Sets are often highly sought after by collectors.
LEGO Internal was introduced in 2011 and currently consists of 15 sets. As of today,
4000002 LOM 2011 Moulding is the most valuable LEGO Internal set with an estimated new/factory sealed value of $2,986.
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As we increasingly expand our global presence, the LEGO® Brand Identity needs to be homogeneous and durable across touch points, channels and markets. Ensuring a strong global LEGO Brand Identity will contribute to creating long lasting brand value in consumers’ minds, help us build brand trust and loyalty, expand into new markets
and target audiences, and contribute to delivering premium consumer experiences. By eliminating inconsistencies in our brand identity, every campaign or experience we off er will reinforce the others, creating a virtuous circle of definition and confirmation of our brand globally. If done better than our competitors, our brand execution will remain and expand as a sustainable position. The LEGO Brand Identity & Experience will direct, inform and inspire consumer & shopper communication and contribute to the integration of media channels and consumer touch points by ensuring a coherent brand identity is being communicated. The purpose of the LEGO...
Description provided by LEGO©