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910031 LEGO General Store thumbnail image

910031 LEGO General Store
Images 6Description 
910031 LEGO General Store
  • General Store thumbnail
  • General Store thumbnail
  • General Store thumbnail
  • General Store thumbnail
  • General Store thumbnail
  • General Store thumbnail

LEGO 910031 General Store is a BrickLink set valued at $225 for new and sealed sets, up 41% from an original retail price of $159.99. The set retired in February 2024 with annual appreciation averaging 15.43% since. Used copies are valued between $150 and $195 depending on condition. Secondary market prices for new and sealed sets typically fall between $198 and $245.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set General Store since February 2024. Very high accuracy
LEGO 910031 General Store is a BrickLink Designer Program Series 1 set released in 2024, containing 1906 pieces and 5 minifigures. Designed by Lukasz Lyciuk of Poland, it builds a one-story sand blue general store with white accents, horizontal boarding, a porch rocking chair, and a large roof. The interior features shelves stocked with mining equipment, canned goods, liquor bottles, a classic cash register, and a stove, plus baked goods under a cloche. It includes two horses, a supply wagon, and outdoor details such as a cactus, a shriveled tree, and a rear water barrel, and the release was limited to 30,000 units that shipped in July 2024.

A new and sealed General Store is currently valued at around $225, with annual growth of about 10.3% that is expected to level off to around 7.9% in the coming year, making it a solid investment. The average used price is $163 for those in good overall condition. New and sealed listings currently range from $210 to $270. Based on current trends, this set could be valued near $235 within the next year.
All regions

For Sale (New/Sealed)

 (US) *** Best US listing for General Store ***
BrickEconomy Choice
$206.99
(US) NEW IN SEALED BOX. Box may have very minor shelf-ware along the edges. I'm happy to s... $200.00
-11.1%
(US) Bricklink Designer Program 910031: General Store (Brand New / Sealed) $206.99
-8.0%
(US) Bricklink Designer Program (910031) Limited Edition General Store Sealed $210.00
-6.7%
(US) NEW LEGO Bricklink Designer Program Set #910031 General Store NISB $210.00
-6.7%
(US) General Store 910031 Bricklink Designer Program New and Sealed $219.99
-2.2%
(AU) 910031 Bricklink General Store - New & Sealed (Western, horses, minifigs) $223.19
-0.8%
(US) Brand New LEGO 910031 Bricklink Designer Program: General Store $225.00
(US) Bricklink Designer Program - 910031 General Store - Series 1- New Sealed 2 $225.00
(US) NEW Lego 910031 General Store Bricklink Designer Prgm Series 1 Box Wear SEE PICS $225.00
(US) NEW LEGO Bricklink Designer Program Set #910031 General Store Sealed Fast Ship $229.99
+2.2%
(US) General Store 910031 Bricklink Designer Program Series 1 $230.00
+2.2%
(CA) 910031 Bricklink Designer Program General Store New Sealed $230.45
+2.4%
(CA) Bricklink Designer Program General Store (910031) New Sealed Retired Set $231.42
+2.9%
Show 49 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 910031 General Store.

Sets in BrickLink / Designer Program Series 1

910029 Mountain Fortress

Theme / Subtheme BrickLink / Designer Program Series 1
Year 2024
Pieces / Minifigs 3,995 / 9
Availability Retired
910029 LEGO Mountain Fortress
Retail $379.99
Value $596.94
Growth  +57.1%
Annual growth 20.4%

910032 Parisian Street

Theme / Subtheme BrickLink / Designer Program Series 1
Year 2024
Pieces / Minifigs 3,532 / 7
Availability Retired
910032 LEGO Parisian Street
Retail $319.99
Value $349.80
Growth  +9.3%
Annual growth 6.7%

910033 Old Train Engine Shed

Theme / Subtheme BrickLink / Designer Program Series 1
Year 2024
Pieces / Minifigs 2,331 / 6
Availability Retired
910033 LEGO Old Train Engine Shed
Retail $229.99
Value $285.72
Growth  +24.2%
Annual growth 9.3%

910030 Snack Shack

Theme / Subtheme BrickLink / Designer Program Series 1
Year 2024
Pieces / Minifigs 539 / 2
Availability Retired
910030 LEGO Snack Shack
Retail $49.99
Value $75.00
Growth  +50.0%
Annual growth 18.5%

More Sets

910002 Studgate Train Station

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces / Minifigs 4,062 / 11
Availability Retired
910002 LEGO Studgate Train Station
Retail $399.99
Value $697.18
Growth  +74.3%
Annual growth 14.3%

910027 Mountain View Observatory

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces / Minifigs 3,889 / 11
Availability Retired
910027 LEGO Mountain View Observatory
Retail $319.99
Value $477.19
Growth  +49.1%
Annual growth 6.0%

910023 Venetian Houses

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 3,470 / 13
Availability Retired
910023 LEGO Venetian Houses
Retail $289.99
Value $475.00
Growth  +63.8%
Annual growth 11.4%

910008 Modular Construction Site

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces 3,371
Availability Retired
910008 LEGO Modular Construction Site
Retail $319.99
Value $938.10
Growth  +193.2%
Annual growth 17.6%

910013 Retro Bowling Alley

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 2,779 / 5
Availability Retired
910013 LEGO Retro Bowling Alley
Retail $229.99
Value $513.04
Growth  +123.1%
Annual growth 8.4%

910004 Winter Chalet

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces 2,705
Availability Retired
910004 LEGO Winter Chalet
Retail $199.99
Value $421.48
Growth  +110.8%
Annual growth 10.6%

910009 Modular LEGO Store

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 2,149 / 6
Availability Retired
910009 Modular LEGO Store
Retail $179.99
Value $848.23
Growth  +371.3%
Annual growth 20.6%

910003 Mountain Windmill

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces 2,085
Availability Retired
910003 LEGO Mountain Windmill
Retail $179.99
Value $267.69
Growth  +48.7%
Annual growth 7.2%

910001 Castle in the Forest

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 1,973 / 6
Availability Retired
910001 LEGO Castle in the Forest
Retail $179.99
Value $500.00
Growth  +177.8%
Annual growth 9.7%

910010 The Great Fishing Boat

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 1,606 / 3
Availability Retired
910010 LEGO The Great Fishing Boat
Retail $129.99
Value $270.15
Growth  +107.8%
Annual growth 16.0%

My Collection

General Store Reviews

34 reviews
4.9
Collectors
Investors
Jays Brick Blog
“It’s a true 360° model and there’s plenty of great details from every angle, which adds to its display presence, but also its playability as there’s places for minifigures to interact with all sorts of items. The General Store is quite large, and packs plenty of fun details... More both inside and out, and I was very surprised by the level of storytelling that’s weaved into the set, with breadcrumbs of story-starters sprinkled throughout that also makes this a fun model to play and interact with.”
Full review at jaysbrickblog.com
Brickset
“Detail is the defining feature of the General Store, as every surface is beautifully finished with texture and authentic furnishings, inside and out. The color scheme looks wonderful and this building is larger than I anticipated, particularly given the price of £119.99,... More $159.99 or €139.99. That seems very reasonable to me, improving on previous BrickLink Designer Program sets.”
Full review at brickset.com

About BrickLink Designer Program Series 1

The Bricklink Designer Program Series 1 sets were available for pre-order starting at 8am (PST) on 7 February 2024, with a commitment that any set receiving at least 3,000 orders would go into production, and a cap of 30,000 units for each set, an increase from the initially announced 20,000. The new LEGO Series 1 BrickLink Designer Program sets include the Mountain Fortress by SleeplessNight, Parisian Street by NicolasCarlier, The Old Train Engine Shed by Mind_the_Brick, General Store – Wild West by llucky, and The Snack Shack by Skeletuhr.

Designer Program Series 1 was introduced in 2024 and currently consists of 5 sets. As of today, 910029 Mountain Fortress is the most valuable Designer Program Series 1 set with an estimated new/factory sealed value of $597.
Summary
BrickLink Designer Program Series 1 General Store set 910031 was released on February 7, 2024, retailing for $160, it has since been retired. New, unopened sets are valued at $225, while used sets sell around $163.
Read more
Lucky Town is a small mining community in the Wild West. It's the late 19th century. The general store is the heart of the town. It was built by the owner more than 30 years ago, that's why some buildings' surface damage is visible. The store is regularly visited by the Town residents and local farmers. And what can we find in it? Almost everything. From vegetables and baked goods to mining equipment and dynamite - everything that is essential in a mining town. As anyone can get gold fever!

The store is a one-story building with an interesting color scheme. Sand blue matches with white accessories. The walls are made of horizontal boarding. Above the entrance, we have a large roof to protect us from the sun. On the side of the building, there is a smaller roof over vegetable and fruit boxes. There is also a rocking chair on the porch - a favorite place for the owner to spend his free time. Inside, we have several shelves. One is full of mining equipment and on another, we...
Description provided by LEGO©