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  3. Designer Program

LEGO BrickLink / Designer Program Sets

Designer Program is a subtheme of BrickLink that consists of 15 sets that ran from 2021 to 2022. Most sets were released in 2021 which accounted for 10 sets. As of today, the average annual growth of sets in BrickLink Designer Program is approximately 8.7% per year.
Most valuable BrickLink Designer Program set
910008 Modular Construction Site $954.00
Highest growth BrickLink Designer Program set
910009 Modular LEGO Store +383.35%
Largest BrickLink Designer Program set
910002 Studgate Train Station 4,062 pieces
The BrickLink Designer Program lets fans design a set in BrickLink Studio and have it made by LEGO if enough people order it in advance. This subtheme holds the sets of the 2021 round, which came after a first trial in 2019. Each chosen design opened for pre-orders and was produced only if it reached its target, with a cap on the number of copies made.

Popular designs sold out within hours, such as 910001 Castle in the Forest, while others missed the target and were never made. The round covered castles, a train station, a diner, Venetian houses, a fishing boat and a modular LEGO Store, most of them with parts and colours not often found in regular sets. Later rounds were sold as numbered Series.
15 sets

910002 Studgate Train Station

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces / Minifigs 4,062 / 11
Availability Retired
910002 LEGO Studgate Train Station
Retail $399.99
Value $696.86
Growth  +74.2%
Annual growth 6.0%

910027 Mountain View Observatory

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces / Minifigs 3,889 / 11
Availability Retired
910027 LEGO Mountain View Observatory
Retail $319.99
Value $450.00
Growth  +40.6%
Annual growth 5.9%

910008 Modular Construction Site

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces 3,371
Availability Retired
910008 LEGO Modular Construction Site
Retail $319.99
Value $954.00
Growth  +198.1%
Annual growth 16.8%

910004 Winter Chalet

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces 2,705
Availability Retired
910004 LEGO Winter Chalet
Retail $199.99
Value $416.82
Growth  +108.4%
Annual growth 10.3%

910011 1950's Diner

Theme / Subtheme BrickLink / Designer Program
Year 2022
Pieces / Minifigs 1,377 / 4
Availability Retired
910011 LEGO 1950's Diner
Retail $129.99
Value $248.64
Growth  +91.3%
Annual growth 8.9%

910023 Venetian Houses

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 3,470 / 13
Availability Retired
910023 LEGO Venetian Houses
Retail $289.99
Value $450.00
Growth  +55.2%
Annual growth 9.4%

910013 Retro Bowling Alley

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 2,779 / 5
Availability Retired
910013 LEGO Retro Bowling Alley
Retail $229.99
Value $495.00
Growth  +115.2%
Annual growth 17.0%

910009 Modular LEGO Store

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 2,149 / 6
Availability Retired
910009 Modular LEGO Store
Retail $179.99
Value $869.99
Growth  +383.4%
Annual growth 20.9%

910003 Mountain Windmill

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces 2,085
Availability Retired
910003 LEGO Mountain Windmill
Retail $179.99
Value $297.14
Growth  +65.1%
Annual growth 5.5%

910001 Castle in the Forest

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 1,973 / 6
Availability Retired
910001 LEGO Castle in the Forest
Retail $179.99
Value $491.85
Growth  +173.3%
Annual growth 9.3%

910010 The Great Fishing Boat

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces / Minifigs 1,606 / 3
Availability Retired
910010 LEGO The Great Fishing Boat
Retail $129.99
Value $270.00
Growth  +107.7%
Annual growth 15.3%

910017 Kakapo

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces 1,062
Availability Retired
910017 LEGO Kakapo
Retail $79.99
Value $190.31
Growth  +137.9%
Annual growth 8.3%

910015 Clockwork Aquarium

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces 876
Availability Retired
910015 LEGO Clockwork Aquarium
Retail $64.99
Value $173.78
Growth  +167.4%
Annual growth 9.4%

910016 Sheriff's Safe

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces 578
Availability Retired
910016 LEGO Sheriff's Safe
Retail $49.99
Value $103.60
Growth  +107.2%
Annual growth 6.5%

910028 Pursuit of Flight

Theme / Subtheme BrickLink / Designer Program
Year 2021
Pieces 540
Availability Retired
910028 LEGO Pursuit of Flight
Retail $54.99
Value $105.78
Growth  +92.4%
Annual growth 9.5%

Subtheme Pricing

Retail
$2,809.85   (for all 15 sets)
New/Sealed
Value
$6,213.77
Growth
+121.14%
Annual growth
+8.69%
Used
Value
$4,583.01

Yearly Pricing

Sets
Retail
Value
2022
5
$1,369.95
$2,766.32
2021
10
$1,439.90
$3,447.45

Community Stats

Designer Program is the most popular BrickLink subtheme amoung LEGO collectors. Below are the most owned sets.
#1Modular LEGO Store
#2Castle in the Forest
#3Modular Construction Site
#4Retro Bowling Alley
#51950's Diner
#6Winter Chalet
#7Mountain Windmill
#8Studgate Train Station
#9Venetian Houses
#10The Great Fishing Boat

About LEGO BrickLink

BrickLink Designer sets are custom LEGO sets created by fans and produced through a collaboration between LEGO and BrickLink, an online marketplace for LEGO products. The process begins with a submission phase where LEGO enthusiasts submit their original designs. These designs are then voted on by the LEGO community, and the most popular ones move forward to a crowdfunding phase.

During this phase, fans can pre-order the sets they want to see produced. If a set meets the required number of pre-orders, it goes into production and becomes available as a limited-edition set. This lets fans bring their own designs to market and gives the community a direct say in which ones get made.