LEGO Ninjago / Magazine Gifts

Magazine Gifts is a subtheme of Ninjago that was introduced in 2015 and currently consists of 127 sets. Most sets were released in 2019 which accounted for 22 sets. As of today, the average annual growth of all the sets in Ninjago Magazine Gifts is around 5.6% per year.

The LEGO Ninjago Magazine has been running in several European countries since 2015, later followed by Latin America in 2017, and Australia in 2018. Each magazine features a poly bag, which contains a minifigure with an accessory and also includes activities, a comic, facts on sets/characters and a double-sided poster.

LEGO Ninjago, also known as Ninjago: Masters of Spinjitzu, theme was introduced in 2011 and included sets that are based off of original storylines, a TV series and The LEGO Ninjago Movie, a movie based on the theme. The main premise of the Ninjago universe is based around six teenage Ninja, Kai, Jay, Cole, Zane, Nya, and Lloyd, who have been trained by their master Sensei Wu, fighting forces of evil to protect the land of Ninjago.