About LEGO Brand Stores
These are the sets and minifigures given out at LEGO's own stores, mostly for openings, anniversaries and building events. Store anniversaries produced small packs in very short runs, such as the First Anniversary Box for the So Ouest store in France in 2014, limited to 300 copies.
2013 LEGO Sets
2013 introduced Legends of Chima, a heavily promoted fantasy line positioned as Ninjago’s successor, complete with a companion TV series. Licensed debuts included Teenage Mutant Ninja Turtles, The Lone Ranger, and new DUPLO tie-ins for Jake and the Never Land Pirates and Mickey Mouse. Collectors pursued the ultra-rare Mr. Gold minifigure from Series 10, limited to just 5,000 worldwide. This year also marked LEGO’s shift from 4-digit to 5-digit set numbering as Monster Fighters, SpongeBob SquarePants, Cars, and Dino concluded.