
Each year since 2018 LEGO has released on number of seasonal and holiday themed BrickHeadz characters. Holidays include Halloween, Christmas, Easter, Chinese New Year and many more.
2021 LEGO Sets
In 2021, LEGO continued its expansion and innovation, introducing new digital-physical hybrid experiences while reinforcing its commitment to sustainability. One of the most notable additions was LEGO VIDIYO, a collaboration with Universal Music Group, designed to let users create digital music videos using augmented reality (AR) and LEGO BeatBits. The theme blended physical collectible minifigures with app-based interaction, but despite its unique concept, it was short-lived and later discontinued due to low engagement.