Seasonal BrickHeadz were made for the holidays of the year from 2018 to 2022. They cover Valentine's Day with a bee and a puppy, Easter with a bunny, a chick and a sheep, Thanksgiving with a turkey, Halloween with a witch and a ghost, and Christmas with Mr. and Mrs. Claus, elves and a nutcracker. The line also took in holidays from other cultures, with a dragon dance figure, a lion dance figure and a pair of pandas for Chinese New Year, a lucky cat, and La Catrina for the Day of the Dead. 40367 Lady Liberty joined them in 2019.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.