BrickLink Designer sets are custom LEGO sets created by fans and produced through a collaboration between LEGO and BrickLink, an online marketplace for LEGO products. The process begins with a submission phase where LEGO enthusiasts submit their original designs. These designs are then voted on by the LEGO community, and the most popular ones move forward to a crowdfunding phase. During this phase, fans can pre-order the sets they want to see produced. If a set meets the required number of pre-orders, it goes into production and becomes available as a limited-edition set. This initiative allows LEGO fans to bring unique and innovative designs to market, providing an opportunity for creative expression and community engagement.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.