The LEGO Vidiyo theme is a hands-on augmented reality powered music video app with scannable minifigures designed to be the LEGO version of TikTok for minifigures. This augmented reality social video service let users create their own music videos and dance clips and share them with friends, all while applying their own effects and styles to the videos. LEGO Group partnered with Universal Music Group to provide licensed songs from actual bands to choose from. The content uploaded is heavily moderated and will prevent any clips of real people or personally identifiable information from being uploaded.
2021 LEGO Sets
In 2021, LEGO continued its trajectory of product expansion and innovation. One notable addition was the "LEGO VIDIYO" theme, introduced in partnership with Universal Music Group, which combined physical sets with a digital music video making experience. The company also expanded the "LEGO Art" series, allowing adults and older fans to create wall art based on various franchises. Existing themes like "Star Wars," "City," "Technic," and others received new set additions. Sustainability efforts were underscored with the announcement of prototype bricks made from recycled plastic.