LEGO 2024 / Promotional / Gift with Purchase Sets

LEGO Gift with Purchase (GWP) sets are exclusive sets offered by LEGO as a free promotional item when customers make qualifying purchases, either in-store or online. These sets are often available for a limited time and typically require spending a certain amount on LEGO products to receive them. Examples include seasonal sets like holiday-themed builds, limited-edition minifigures, or small versions of popular larger sets. GWP sets are highly sought after by collectors due to their exclusivity and limited availability, adding unique and often theme-specific items to their LEGO collections.

2024 LEGO Sets

In 2024, LEGO broadened its creative reach through major new licenses, digital experiences, and sustainability goals. The LEGO Dune theme debuted with the Atreides Royal Ornithopter, faithfully capturing the design of the 2021 film. A landmark collaboration with Epic Games introduced LEGO Fortnite, blending survival, building, and over 1,200 minifigure-style characters. Other notable releases included LEGO Animal Crossing and LEGO The Legend of Zelda, expanding LEGO’s Nintendo partnership, and LEGO Wicked, tied to the upcoming musical film. LEGO Despicable Me returned alongside sets for the new Despicable Me 4 movie, while LEGO Star Wars marked its 25th anniversary with commemorative editions. Sustainability remained central to LEGO’s mission as it reaffirmed goals to use 50% renewable or recycled materials by 2026 and phase out fossil-based plastics by 2032.