So far in 2024, LEGO released 19 Promotional sets across 5 subthemes. Subthemes include Botanical Collection, Gift with Purchase, LEGO Brand Stores, LEGO House, and LEGOLAND. If the past is any indication, we can expect around 44 Promotional sets to be released in 2024 with many arriving during December.
Largest 2024 LEGO Promotional set
40505 LEGO Building Systems 1,211 pieces
2024 LEGO Promotional set with the most minifigures
40710 Pirate Splash Battle 3 minifgures
Most owned 2024 Promotional set
40680 Flower Store
Theme / Subtheme Promotional / LEGO House
Year 2024
Pieces 1,211
Availability Limited retail
40505 LEGO House LEGO Building Systems
Retail $99.99
Available at retail
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 338
Availability Retired
40680 LEGO Flower Store
promotional
Value $24.45
Theme / Subtheme Promotional / Botanical Collection
Year 2024
Pieces 440
Availability Retired
40683 LEGO Flower Trellis Display
promotional
Value $22.47
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 337
Availability Retired
40684 LEGO Fruit Store
promotional
Value $34.14
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces / Minifigs 132 / 2
Availability Retired
40685 LEGO Water Park
promotional
Value $21.88
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces / Minifigs 239 / 2
Availability Retired
40687 LEGO Alien Space Diner
promotional
Value $20.62
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 157
Availability Retired
40688 LEGO Trophy Award
promotional
Value $13.19
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces / Minifigs 184 / 2
Availability Retired
40689 LEGO Firework Celebrations
promotional
Value $24.99
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces / Minifigs 351 / 1
Availability Retired
40690 LEGO Tribute to Jules Verne's Books
promotional
Value $27.92
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 345
Availability Retired
40692 LEGO Candy Store
promotional
Value $36.19
Annual growth 25.6%
Theme / Subtheme Promotional / LEGOLAND
Year 2024
Pieces / Minifigs 171 / 3
Availability Retired
40710 LEGOLAND Pirate Splash Battle
Retail $27.99
Value $35.10
Growth  +25.4%
Annual growth 5.1%
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 168
Availability Retired
5008325 LEGO Dungeons & Dragons Mimic Dice Box
promotional
Value $99.96
Annual growth 14.9%
Theme / Subtheme Promotional / LEGO House
Year 2024
Pieces 6
6509887 LEGO House 6 Bricks
promotional
Value $3.00
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 168
Availability Retired
6510864 LEGO Dungeons & Dragons Mimic Dice Box
promotional
Value $96.85
Annual growth 19.0%
Theme / Subtheme Promotional / Gift with Purchase
Year 2024
Pieces 168
Availability Retired
6510865 LEGO Dungeons & Dragons Mimic Dice Box
promotional
Value $100.00
Theme / Subtheme Promotional / LEGO Brand Stores
Year 2024
Pieces 39
Availability Retired
6511213 Heart
promotional
Value $5.00
Annual growth 9.3%
Theme / Subtheme Promotional / LEGO Brand Stores
Year 2024
Pieces 34
Availability Retired
6515332 Chick in Egg
promotional
Value $4.00
Theme / Subtheme Promotional / LEGO Brand Stores
Year 2024
Pieces 32
Availability Pending release
6518396 Eid Lantern
Promotional
Not yet released
Theme / Subtheme Promotional / LEGO Brand Stores
Year 2024
Pieces 48
Availability Retired
6523834 UFO
promotional
Value $4.00