About LEGO Brand Stores
These are the sets and minifigures given out at LEGO's own stores, mostly for openings, anniversaries and building events. Store anniversaries produced small packs in very short runs, such as the First Anniversary Box for the So Ouest store in France in 2014, limited to 300 copies.
2024 LEGO Sets
In 2024, LEGO broadened its creative reach through major new licenses, digital experiences, and sustainability goals. The LEGO Dune theme debuted with the Atreides Royal Ornithopter, faithfully capturing the design of the 2021 film. A landmark collaboration with Epic Games introduced LEGO Fortnite, blending survival, building, and over 1,200 minifigure-style characters. Other notable releases included LEGO Animal Crossing and LEGO The Legend of Zelda, expanding LEGO’s Nintendo partnership, and LEGO Wicked, tied to the upcoming musical film. LEGO Despicable Me returned alongside sets for the new Despicable Me 4 movie, while LEGO Star Wars marked its 25th anniversary with commemorative editions. Sustainability remained central to LEGO’s mission as it reaffirmed goals to use 50% renewable or recycled materials by 2026 and phase out fossil-based plastics by 2032.