1. Sets
  2. Promotional
  3. LEGO Brand Stores
40178 Iconic VIP Set thumbnail image

40178 Iconic VIP Set
Images 6
40178 Iconic VIP Set
  • Iconic VIP Set thumbnail
  • Iconic VIP Set thumbnail
  • Iconic VIP Set thumbnail
  • Iconic VIP Set thumbnail
  • Iconic VIP Set thumbnail
  • Iconic VIP Set thumbnail

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Iconic VIP Set since October 2017. Very high accuracy
LEGO 40178 Iconic VIP Set was a 205 piece promotional set with 2 minifigs released in 2017. It features a LEGO Store model with a buildable interior, a brick wall, scaled LEGO box displays, a sea serpent/dragon model, and a store employee minifigure. This set was a free promotion item in LEGO stores and LEGO.com online with qualified purchases of $125 or more for LEGO VIP members.

The value for a new, factory-sealed Iconic VIP Set is currently estimated at around $12. Iconic VIP Set can be found for sale on secondary markets at a price range between $10 and $15. Current used prices for Iconic VIP Set range from $9 to $12, depending on the set's condition, with an average price of $10 for those in good overall condition.
All regions

For Sale (New/Sealed)

 (US) - 40178 - VIP Exclusive Set - Brand New Sealed
BrickEconomy Choice
$8.50
(CA) BrickLink store Le monsieur de bricks $8.79
-29.1%
(AU) welcome pick up in nollamara 6061 Australia $9.17
-26.0%
(CA) BrickLink store All Bricks No Bloks $9.33
-24.8%
(UK) BrickLink store IET Bricks $9.72
-21.6%
(US) Promotional: Iconic VIP Set (40178) $9.99
-19.4%
(US) Promotional: Iconic Vip Set (40178) $9.99
-19.4%
(US) 40178 VIP exclusive, sealed $10.00
-19.4%
(US) Promotional: Iconic Vip Set (40178) $10.00
-19.4%
(US) Promotional: Iconic Vip Set (40178) $10.00
-19.4%
(UK) BrickLink store Cantina Bricks $10.10
-18.5%
(CA) BrickLink store BrickzNCollectiblz $10.38
-16.3%
(CA) Brand New Sealed. Parcel rates apply $10.38
-16.3%
(CA) BrickLink store ECeleb Builds $10.38
-16.3%
(CA) BrickLink store MarkhamBricks $10.38
-16.3%
(BE) BrickLink store Black Knights' Bricks $10.50
-15.3%
(NL) BrickLink store HA bricks $11.11
-10.4%
(US) BrickLink store BrickBuddy $11.79
-4.9%
(US) PROMOTIONAL 40178 Iconic VIP Polybag NEW SEALED RETIRED $11.99
-3.3%
(US) 40178: Iconic VIP Set - NEW $12.00
-3.2%
(HU) BrickLink store Mvik_Store $12.40
Show 55 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40178 Iconic VIP Set.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40178 Iconic VIP Set.

Minifigs

Iconic VIP Set contains 2 minifigs. The minifigure is exclusive to this set.
gen090
Lego Store Employee
Male LEGO store employee wearing a black shirt - gen090
Exclusive
Value $3.91
gen091
Lego VIP I
Lego VIP "I" - gen091
2 sets
Value $2.97

Sets in Promotional / LEGO Brand Stores

40305 Microscale LEGO Brand Store

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2018
Pieces / Minifigs 362 / 2
Availability Retired
40305 Microscale LEGO Brand Store
Retail $24.99
Value $45.29
Growth  +81.2%
Annual growth 9.2%

5005358 Minifigure Factory

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2018
Pieces / Minifigs 86 / 1
Availability Retired
5005358 Minifigure Factory
promotional
Value $25.08
Annual growth 3.8%

40308 Leicester Lester

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2017
Pieces / Minifigs 5 / 1
Availability Retired
40308 Leicester Lester
Retail $5.99
Value $9.55
Growth  +59.4%
Annual growth 3.7%

Three Kidsfest Minifigures

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2018
Minifigs 3
Availability Retired
Three Kidsfest Minifigures
promotional
Value $33.96
Annual growth 34.4%

The Beast's Enchanted Rose

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2017
Availability Retired
The Beast's Enchanted Rose
promotional
Value $189.01
Annual growth 25.7%

My Collection

Iconic VIP Set Reviews

13 reviews
4.8
Collectors
Investors
The Brick Fan
“Overall, I feel that the VIP Set (40178) is one of the better gift-with-purchase sets that LEGO has released. The LEGO Store looks spot-on to the real one, as far as mini models go. The VIP card build also looks great as well but it does look a bit awkward when it is... More connected to the store.”
Full review at www.thebrickfan.com
“This set is a little LEGO Store diorama that is full of fun details. While it was free, this set was advertised as having a $29.99 value making it a pretty sweet freebie. The most important thing to remember about the Iconic VIP Set is that it was free. As a freebie, I... More love this little set. I especially like the VIP sign, and all of the LEGO set stickers that adorn the shelves.”
Full review at truenorthbricks.com
BrickEconomy Member Review
“This VIP promotional set is a detailed and fun build that features a miniature LEGO store complete with a pick-and-build wall, a register area, and even a display of LEGO box designs. The included employee minifigure has improved printing, including a prominent LEGO logo, making it a standout addition. While the VIP badge component feels slightly disconnected, the set overall is a great collectible for fans.”
 

About LEGO Brand Stores

Sets in the LEGO Brand Stores theme were typically given away as part of Brand Store openings or anniversaries.

LEGO Brand Stores currently consists of 52 sets that as of now has run from 2004 to 2024. As of today, Wijnegem 1st Anniversary Minifigure Pack is the most valuable LEGO Brand Stores set with an estimated new/factory sealed value of $2,515.
Read more