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Sets
Promotional
LEGO House
I Heart Billund

40507 LEGO House I Heart Billund

Name: LEGO House I Heart Billund
Brand: LEGO
SKU: 40507-1
Availability: InStock
Rating: 4.80 (17 reviews)

Images 3Description 1

LEGO 40507 I Heart Billund is a Promotional set currently available at retail for $119.99. Current new-sealed secondary market prices range from $225 to $249.

Forecast Model

This represents the expected annual growth (CAGR) based solely on a forecast model.

LEGO 40507 I 'Heart' Billund is a LEGO House exclusive set released in 2026. It was created to celebrate Billund, Denmark, the hometown of the LEGO Group, and features brick built miniature recreations of significant local landmarks connected to LEGO history. The 1,404 piece set is designed as four modular landscape sections that can be built individually and combined into a single display scene. Locations represented include LEGO House, selected LEGOLAND Billund attractions, the LEGO Campus, Ole Kirk’s House, and the original LEGO System House. The model also incorporates small hidden details referencing the company’s heritage and provides space to add personal minifigures. Every section celebrates a unique story from Billund’s creative landscape.

Exclusive to LEGO House Retail Store, Billund, Denmark. And for a limited time from LEGOLAND Billund. Price at 749 DKK.

All regions

All regions 6
United States 2

For Sale (New/Sealed)

This chart shows the sales listing trends of 40507 I Heart Billund.

	(US) Official LEGO I Heart Billund	BrickEconomy Choice $119.99
	(DK) No US Tarrifs - LEGO 40507 I LOVE BILLUND - LEGO House Exclusive + FREE SHIPPING	$222.00 -9.9%
	(DK) 40507 (Lego House Limited Edition: I Billund)	$225.00 -8.7%
	(DK) NO TARIFFS - LEGO HOUSE EXCLUSIVE 40507 - I LOVE BILLUND - BRAND NEW - SEALED	$249.00 +1.0%
	(DK) 40507 - I Love Billund (FREE WORLDWIDE SHIPPING)	$249.00 +1.0%
	(US) House Billund 40507 Special Edition 7 1404 PCS Factory Sealed NEW	$279.95 +13.6%

LEGO House Limited Edition Sets


	40506 LEGO Fabuland Tribute Theme / Subtheme Promotional / LEGO House Year 2025 Pieces 1,026 Availability Retired Buy this set at eBay Bricklink	Retail $89.99 Value $137.75 Growth +53.1% Annual growth 22.7% I own this set I want this set

	40505 LEGO Building Systems Theme / Subtheme Promotional / LEGO House Year 2024 Pieces 1,211 Availability Retired Buy this set at eBay Bricklink	Retail $99.99 Value $144.44 Growth +44.5% Annual growth 7.5% I own this set I want this set

	40504 A Minifigure Tribute Theme / Subtheme Promotional / LEGO House Year 2023 Pieces 1,041 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $79.99 Value $187.42 Growth +134.3% Annual growth 17.4% I own this set I want this set

	40503 Dagny Holm Master Builder Theme / Subtheme Promotional / LEGO House Year 2022 Pieces 1,068 Availability Retired Buy this set at eBay StockX Bricklink	Retail $90.00 Value $129.10 Growth +43.4% Annual growth 8.4% I own this set I want this set

	40502 The Brick Moulding Machine Theme / Subtheme Promotional / LEGO House Year 2021 Pieces 1,205 Availability Retired Buy this set at eBay StockX Bricklink	Retail $99.99 Value $515.52 Growth +415.6% Annual growth 21.6% I own this set I want this set

	40501 The Wooden Duck Theme / Subtheme Promotional / LEGO House Year 2020 Pieces 621 Availability Retired Buy this set at eBay Bricklink	Retail $89.99 Value $136.25 Growth +51.4% Annual growth 4.2% I own this set I want this set

	40366 LEGO House Dinosaurs Theme / Subtheme Promotional / LEGO House Year 2019 Pieces 864 Availability Retired Buy this set at eBay	Retail $89.99 Value $124.87 Growth +38.8% Annual growth 4.0% I own this set I want this set

	4000026 LEGO House Tree of Creativity Theme / Subtheme Promotional / LEGO House Year 2018 Pieces / Minifigs 837 / 1 Availability Retired Buy this set at Amazon eBay	Retail $99.99 Value $125.78 Growth +25.8% Annual growth 3.1% I own this set I want this set

Sets in Promotional / LEGO House


	LEGO House Fan Pre-Opening Theme / Subtheme Promotional / LEGO House Year 2017 Pieces 26 Availability Retired Buy this set at Bricklink	promotional Value $271.75 Annual growth 3.7% I own this set I want this set

	LEGO House Grand Opening Theme / Subtheme Promotional / LEGO House Year 2017 Pieces 26 Availability Retired Buy this set at Bricklink	promotional Value $448.51 Annual growth 11.5% I own this set I want this set

	40296 LEGO House Build Your Meal Brick Bag Theme / Subtheme Promotional / LEGO House Year 2017 Pieces 19 Availability Retired Buy this set at ebay Bricklink	promotional Value $3.41 Annual growth 15.1% I own this set I want this set

	40534 LEGO House Chef Theme / Subtheme Promotional / LEGO House Year 2022 Pieces / Minifigs 8 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $9.32 Annual growth 29.4% I own this set I want this set

	40356 LEGO House Exclusive Minifigure 2019 Theme / Subtheme Promotional / LEGO House Year 2019 Pieces / Minifigs 7 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $24.83 Annual growth 5.6% I own this set I want this set

	40790 LEGO House Chef Theme / Subtheme Promotional / LEGO House Year 2025 Pieces / Minifigs 7 / 1 Buy this set at ebay Bricklink	I own this set I want this set

	4000044 LEGO House 6 bricks Theme / Subtheme Promotional / LEGO House Year 2024 Pieces 6 Availability Retired Buy this set at Bricklink	promotional Value $2.86 Annual growth 9.8% I own this set I want this set

	40295 LEGO House Chef Theme / Subtheme Promotional / LEGO House Year 2017 Pieces / Minifigs 6 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $14.79 Annual growth 18.6% I own this set I want this set

	40297 LEGO House 6 DUPLO Bricks Theme / Subtheme Promotional / LEGO House Year 2017 Pieces 6 Availability Retired Buy this set at eBay Bricklink	promotional Value $4.83 Annual growth 15.2% I own this set I want this set

	624210 LEGO House 6 Bricks Theme / Subtheme Promotional / LEGO House Year 2017 Pieces 6 Availability Retired Buy this set at ebay Bricklink	promotional Value $2.03 Annual growth 9.1% I own this set I want this set

	6509887 LEGO House 6 Bricks Theme / Subtheme Promotional / LEGO House Year 2024 Pieces 6 Availability Retired Buy this set at eBay Bricklink	promotional Value $4.33 Annual growth 13.6% I own this set I want this set

	40394 LEGO House Chef Theme / Subtheme Promotional / LEGO House Year 2020 Pieces / Minifigs 2 / 1 Availability Retired Buy this set at eBay	promotional Value $21.29 Annual growth 4.5% I own this set I want this set

	40458 LEGO House Chef Theme / Subtheme Promotional / LEGO House Year 2021 Pieces / Minifigs 2 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $19.15 Annual growth 3.8% I own this set I want this set

	Pull-Along Duck 3D Printed Theme / Subtheme Promotional / LEGO House Year 2022 Pieces 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $374.99 Annual growth 2.9% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40507-1

Name

I Heart Billund

Theme

Promotional

Subtheme

LEGO House

Year

2026

Released

March 2026

Availability

Exclusive

Pieces

1,404 (PPP $0.09)

Set Pricing

Retail price

$119.99

Still available at retail

Quick Buy

LEGO Store

Buy

Price

$119.99

eBay

Buy

Lowest price

$222.00

Highest price

$279.95

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Retirement pop

+12.51%

Annual growth

+5.32% (first year)

+4.52% (second year)

1 year retired

$142.18Mid 2028

5 years retired

$159 - $166

$159

$166

The estimated value of 40507 I Heart Billund is projected to range between $159 - $166 within five years of retirement.

Set Facts

It is structured as four separate modular sections that connect to form one continuous display layout.
The build features miniature versions of LEGO House, LEGOLAND Billund attractions, LEGO Campus, Ole Kirk’s House, and the original LEGO System House.
The set includes a collector’s booklet featuring historical insights into Billund and the buildings and attractions represented in the model.
The set is sold exclusively at the LEGO House retail store in Billund, with limited availability at LEGOLAND Billund.

I Heart Billund Reviews

17 reviews

4.8

Collectors

Investors

Brickset

“The set is built around four modular sections: three landscape modules connected by a shared base, allowing families or friends to build different parts of Billund at the same time before assembling them into one cohesive display.”

Full review at brickset.com

BrickEconomy Expert Review

“I {heart} Billund set to be a thoughtfully designed tribute, using three connected landscape modules to present LEGO House, LEGOLAND Billund, and key company landmarks in a cohesive micro-scale layout. The stacked geometry of LEGO House, the recognizable silhouettes of the park attractions, and details like the tiny delivery truck, airplane, and miniature Tree of Creativity demonstrate careful part usage and smart visual storytelling.”

Subtheme Analysis

Promotional / LEGO House

Sets

Years

2017 - 2026

Annual growth

+6.11%

Community Stats

I Heart Billund currently ranks #15 out of the top most owned sets in Promotional LEGO House.

#1A Minifigure Tribute

#2The Wooden Duck

#3LEGO House Dinosaurs

#4LEGO House 6 Bricks

#5LEGO House Tree of Creativity

#15I Heart Billund

#16LEGO House Chef

#17LEGO House Exclusive Minifigure 2019

About LEGO House

Located in Billund, Denmark, LEGO House is an experience centre located near LEGOland and the headquarters of The LEGO Group. It is a 12,000-square metre building filled with 25 million LEGO bricks designed to represent the playful and educational ethos at the heart of the LEGO brand and is notable for its innovative design and unique architecture, which embodies the LEGO brand. LEGO House was designed to resemble a pile of 21 white LEGO bricks which have been built on top of each other.

LEGO House was introduced in 2017 and currently consists of 23 sets. As of today, 40502 The Brick Moulding Machine is the most valuable LEGO House set with an estimated new/factory sealed value of $516.

This year’s exclusive LEGO® House Product celebrates Billund – not just as a town, but as the birthplace of LEGO play. Brick by brick, it brings together stories of origin, imagination and a strong sense of belonging. A true must-have for LEGO fans, the set is a chance to bring home a piece of the very hometown of the LEGO brick. It will be on shelves from 1 March 2026 and is only available in Billund.

Region · United States (USD)

Theme · Light

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