Browse
- Sets
- All Sets
- New Sets
- Recently Retired Sets
- Sets Retiring Soon
- Sets Available Soon
- Set Release Rumors
- Minifigs
- All Minifigs
- New Minifigs
- Recently Retired Minifigs
- Minifigs Retiring Soon
Deals
Analysis
- Sets
- Themes
- Subthemes
- Years
- Most Valuable
- Most Expensive
- Most Owned
- BE 100 Index
- Minifigures
- Most Valuable
- Most Owned
My CollectionSign In or Up

Sets
Promotional
Gift with Purchase
Bakery

40696 LEGO Bakery

Name: LEGO Bakery
Brand: LEGO
SKU: 40696-1
Availability: InStock
Rating: 4.70 (25 reviews)

Images 6Description 1

LEGO 40696 Bakery is a Promotional set currently valued at $30 for new and sealed sets. Annual appreciation has averaged 4.50% since release. On the used market, values range from $24 to $28 based on condition. Secondary market prices for new and sealed sets typically fall between $23 and $35.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Bakery since October 2024. Very high accuracy

LEGO 40696 Bakery is a Promotional Gift with Purchase set released in 2024, containing 376 pieces. It was available in October 2024 as a free item with qualifying purchases of $200, €200, or £180. The build depicts a two-story bakery with holiday-themed exterior decorations and a detailed interior. Features include display shelves with breads and colorful cakes, bakery accessories, and seasonal elements. It is the fourth and final set in the Shops of the World GWP series.

A new and sealed Bakery is currently valued at around $30. The average used price is $25 for those in good overall condition. New and sealed listings currently range from $23 to $37. Based on current trends, this set could be valued near $31 within the next year.

All regions

All regions 62
United States 59
Canada 2
Australia 1

For Sale (New/Sealed)

	(US) * Best US listing for Bakery *	BrickEconomy Choice $22.90
	(US) BrickLink store Flower Mound Bricks	$21.00 -30.0%
	(US) 40696 Bakery - New, Sealed, Excellent - Super Fast Shipping	$22.90 -23.6%
	(US) BrickLink store KToyHobbies	$22.95 -23.5%
	(US) The Bakery Limited Edition (40696) NEW (Factory Sealed)	$22.99 -23.3%
	(US) 40696 BAKERY LIMITED EDITION BRAND NEW FACTORY SEALED 376 PIECES	$23.00 -23.3%
	(US) 40696 Limited Edition The Bakery House Store Front Promo Item	$23.06 -23.1%
	(US) NEW LEGO BAKERY Set # 40696 - 376 PIECES - 12+ Limited Edition	$23.95 -20.1%
	(US) 40696 - Bakery - Limited GWP	$23.99 -20.0%
	(US) Brand new in sealed box; in hand & ready to ship	$24.00 -20.0%
	(US) Bakery Store 40696 Limited Edition 376 Pieces Croissant(BRAND NEW, SEALED)	$24.99 -16.7%
	(US) 40696 Bakery Shop BRAND NEW	$25.00 -16.6%
	(AU) Premium listing for Bakery	$27.08 -9.7%
	(US) Promotional Set - 40696 BAKERY - MISB Exclusive Sold Out	$28.00 -6.6%
	(US) Bakery 40696 376pc Ages 12+ Limited Edition Boxed	$28.98 -3.4%
	(US) Bakery 40696 Limited Edition Complete Set Boxed 376 Pieces	$28.99 -3.3%
	(US) Boxed Set 40696 BAKERY, Limited Edition, NEW, Sealed	$29.00 -3.3%
	(US) Bakery Shop 40696 Limited Edition, NEW, RETIRED, GENUINE	$29.98 0.0%
	(US) # 40696 - Bakery - Limited Edition Exclusive PROMO set. NEW & SEALED	$29.99
	(US) Bakery Store 40696 Limited Edition Croissant NEW SEALED	$29.99
	(US) Shops of the World BAKERY 40696 NEW Creator Set Limited Edition	$29.99
Show 54 more listings
	(US) NEW Sealed LEGO 40696 Bakery Limited Edition Shops of the World Series Set	$29.99
	(US) 40696 Bakery Limited Edition New And Sealed In Box	$29.99
	(US) Bakery 40696 376pc Complete Set 12+ Limited Edition Box Plastic 2024	$29.99
	(US) 40696 Bakery - NEW SEALED	$30.00
	(US) Bakery 40696 Limited Edition 12+ 376 pcs Mini Building Set	$30.00
	(US) 40696: Bakery GWP Microscale Shoppe NISB	$30.00
	(US) Bakery Shop 40696 Limited Edition, New in Sealed Box Retired Set	$30.00
	(US) Limited Edition 40696 Mini Store Series Bakery Set New in Sealed Box 2024	$30.00
	(US) Bakery 40696 (376) 12+ Limited Edition Complete Set Box	$31.68 +5.6%
	(US) Bakery Limited Edition Set 40696 376 pcs Ages 12+ (2024)	$32.00 +6.7%
	(US) NEW Lego Bakery Store 40696 Limited Edition	$32.39 +8.0%
	(US) 2024 LEGO 40696 Bakery 376 Piece Set Limited Edition New in Box Sealed	$32.89 +9.7%
	(US) Bakery 40696 Limited Edition	$32.99 +10.0%
	(US) Bakery Limited Edition 40696 - sealed in box	$32.99 +10.0%
	(US) 40696 Bakery Shop - New Sealed - Limited Edition Holiday Christmas Set	$32.99 +10.0%
	(US) 40696 Bakery Shop - New Sealed - Limited Edition Holiday Christmas Set	$32.99 +10.0%
	(US) 40696 Bakery Shop BRAND NEW	$33.00 +10.0%
	(US) 40696 Bakery Limited Edition New And Sealed In Box	$34.99 +16.7%
	(US) (40696) Bakery Shop - New Sealed Exclusive Set - Fast Shipping	$34.99 +16.7%
	(US) Promotional GWP Bakery #40696 NISB	$35.00 +16.7%
	(US) 40696 Bakery, NEW Sealed	$35.00 +16.7%
	(US) Bakery 40696 Limited Edition Complete Set, 376 Pieces, 12+	$35.00 +16.7%
	(US) 40696 Bakery.	$35.00 +16.7%
	(US) Bakery 40696	$37.00 +23.4%
	(US) Bakery 40696 Limited Edition Shops of the World Series Set	$37.50 +25.0%
	(US) Promotional Gift With Purchase New Bakery 40696 Gwp	$38.97 +29.9%
	(CA) 40696 Bakery Limited Edition 376 pcs Brand New factory Sealed set	$39.32 +31.1%
	(US) Limited Edition LEGO 40696 Bakery Shop Exclusive GWP New Sealed S13	$39.99 +33.3%
	(US) NEW Sealed LEGO 40696 Bakery Limited Edition Shops of the World Series Set	$39.99 +33.3%
	(US) Bakery GWP Set (40696)	$39.99 +33.3%
	(US) 40696 Bakery GWP 2024 Brand New Sealed	$40.00 +33.4%
	(US) 40696 Bakery GWP New	$40.00 +33.4%
	(US) NEW SEALED Lego Bakery Shop 40696 Limited Edition Retired Building Set	$40.00 +33.4%
	(US) Bakery 40696 Limited Edition Shops of the World Series Set	$42.00 +40.0%
	(US) Houses of The World The Bakery Set 40696 GWP Limited Edition Sealed	$44.79 +49.3%
	(US) Bakery Store 40696 Limited Edition Houses of the World - New Sealed	$45.00 +50.1%
	(CA) NEW Sealed LEGO 40696 Bakery Limited Edition Shops of the World Series Set	$46.47 +55.0%
	(US) Store Bakery 40696 Flower 40680 Candy 40692 Fruit 40528 New Sealed You Pick	$47.90 +59.7%
	(US) Bakery Limited Edition Houses Of The World Gwp 2024 40696 376 Pcs	$49.95 +66.6%
	(US) NEW LEGO FACTORY SEALED LIMITED EDITION #40696 BAKERY COMPLETE SET - 376 PIECES	$49.99 +66.7%
	(US) 40696 Bakery Limited Edition GWP Set 376 pieces	$54.95 +83.2%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40696 Bakery.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40696 Bakery.

Shops of the World GWP Sets


	40680 Flower Store Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 338 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $38.99 Annual growth 12.2% I own this set I want this set

	40684 Fruit Store Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 337 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $52.99 Annual growth 6.7% I own this set I want this set

	40692 Candy Store Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 345 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $27.99 Annual growth 34.2% I own this set I want this set

Sets in Promotional / Gift with Purchase


	40690 Tribute to Jules Verne's Books Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces / Minifigs 351 / 1 Availability Retired Buy this set at Amazon eBay StockX Bricklink	promotional Value $45.73 Annual growth 34.2% I own this set I want this set

	40699 Retro Record Player Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 310 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $62.24 Annual growth 6.1% I own this set I want this set

	40687 Alien Space Diner Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces / Minifigs 239 / 2 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $24.23 Annual growth 34.2% I own this set I want this set

	40689 Firework Celebrations Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces / Minifigs 184 / 2 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $16.44 Annual growth 34.2% I own this set I want this set

	5008325 Dungeons & Dragons Mimic Dice Box Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 168 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $125.72 Annual growth 4.7% I own this set I want this set

	6510864 Dungeons & Dragons Mimic Dice Box Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 168 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $130.00 Annual growth 8.6% I own this set I want this set

	6510865 Dungeons & Dragons Mimic Dice Box Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 168 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $133.60 Annual growth 14.2% I own this set I want this set

	40688 Trophy Award Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 157 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $13.95 Annual growth 34.2% I own this set I want this set

	5008945 Treasure Chest Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces 154 Availability Retired Buy this set at eBay	promotional Value $25.99 Annual growth 34.2% I own this set I want this set

	5009005 Entrance Gate Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces / Minifigs 152 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $49.99 Annual growth 24.9% I own this set I want this set

	40685 Water Park Theme / Subtheme Promotional / Gift with Purchase Year 2024 Pieces / Minifigs 132 / 2 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $20.71 Annual growth 34.2% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40696-1

Name

Bakery

Theme

Promotional

Subtheme

Gift with Purchase

Year

2024

Released

October 15, 2024

Availability

Retired

Pieces

376

Set Pricing

Retail price

Free promotional

New/Sealed

Value

$29.99

Annual growth

+4.50%

Rolling growth

+0.38% (Previous 12 months)

90-day change

16.67%

Used

Value

$24.89

Range

$24.42 - $27.70

Quick Buy

eBay

Buy

Lowest price

$22.90

Highest price

$54.95

Bricklink

Buy

Lowest price

$18.00

Highest price

$24.12

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$29.99

1 year forecast

$31.34+4.50%

5 year forecast

$36.67+22.26%

$36

$38

40696 Bakery is projected to be valued between $36 - $38 within five years.

Insights

Limited-time holiday gift-with-purchase, the Bakery 40696 (Promotional, 2024) sells into Winter Village-style display demand and its short GWP window left sealed copies scarce, and absence of exclusive minifigures means upside is driven mainly by seasonal nostalgia and therefore more volatile.

Set Facts

The Bakery features 2 floors brimming with bakery accessories and sweet elements, including colorful cakes.
The set follows a similar design to the other sets but has various breads and sweet treats on display.
The Bakery is the forth and final Shops of the World GWP.

Bakery Reviews

25 reviews

4.7

Collectors

Investors

Jays Brick Blog

“I really like the Wintery treatment that the Bakery receives, with the snow-covered footpath and clumps of snow on the roof which gives off a lovely seasonal vibe for the end of the year. At 376 pieces, it’s a decent finale to the LEGO Store Collection from this year, which... More includes 3 other sets in the sub-theme.”

Full review at jaysbrickblog.com

“Like the other themed shops in the collection, this bakery is quite well stocked with furniture and products that are spread over the two floors. It is minimalistic due to the imposed scale but there is something to please you with some interesting construction techniques... More that will keep you busy for five minutes.”

Full review at en.hothbricks.com

Subtheme Analysis

Promotional / Gift with Purchase

Sets

Years

2018 - 2026

Annual growth

+14.28% (this set +4.50%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Bakery currently ranks #20 out of the top most owned sets in Promotional Gift with Purchase.

#1Amelia Earhart Tribute

#2Hot Chocolate Stand

#3Jane Goodall Tribute

#4Tribute to LEGO House

#5Mini Knights Castle

#20Bakery

#21Creative Personalities

#22The Simpsons Living Room

About Gift with Purchase

LEGO Gift with Purchase (GWP) sets are exclusive sets offered by LEGO as a free promotional item when customers make qualifying purchases, either in-store or online. These sets are often available for a limited time and typically require spending a certain amount on LEGO products to receive them. Examples include seasonal sets like holiday-themed builds, limited-edition minifigures, or small versions of popular larger sets. GWP sets are highly sought after by collectors due to their exclusivity and limited availability, adding unique and often theme-specific items to their LEGO collections.

Gift with Purchase was introduced in 2018 and currently consists of 39 sets. As of today, 6510865 Dungeons & Dragons Mimic Dice Box is the most valuable Gift with Purchase set with an estimated new/factory sealed value of $134.

Indulge creative appetites at the LEGO Bakery (40696), a building kit thats packed with details. The fourth and final collectible toy in a series of model LEGO stores, its a sweet project for teen and adult builders aged 12 and up. Budding bakers will love admiring the exterior, which is decorated for the holidays, before exploring the cozy details inside. Theyll delight in discovering 2 floors brimming with bakery accessories and sweet elements, including colorful cakes!

Collectible toy Featuring 2 floors, this LEGO Bakery building kit is the fourth in the LEGO Store Series, a collection of colorful shops

Indulge in the details Enjoy admiring the exterior, which is decorated for the holidays, before discovering the cozy details inside

Decorate the bakery The building set includes a sticker sheet, so kids can get creative decorating the front of the shop

LEGO decor Once complete, the LEGO shop can be used as home decor and displayed alongside the other builds (sold...

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$29.99

Value (in a year)

$31.34

Value (in 2 years)

$32.69

Accuracy

0.962500 Very high

Statistical Model

Value (today)

$28.93

Value (in a year)

$31.81

Value (in two years)

$34.71

Accuracy

0.217925 Very low

Used

Machine Learning/AI Model

Value (today)

$24.89

Value (low range)

$24.42

Value (high range)

$27.70

Accuracy

0.907500 High

To learn more about how we calculate pricing and forecasting, check out our article on BrickEconomy’s Approach to LEGO Pricing and Future Value Predictions.

Region · United States (USD)

Theme · Light

Explore

Sets Minifigs Deals

About Us

About BrickEconomy Contact Us Support Us

Helpful Links

FAQs Widgets Sitemap

Follow BrickEconomy

Facebook

Twitter/X

Instagram

LEGO, the LEGO logo, the Minifigure and the brick and knob configurations are trademarks and/or copyrights of the LEGO Group of companies which does not sponsor, authorize or endorse this site.
BrickEconomy, the BrickEconomy logo and all content not covered by The LEGO Group's copyright is, unless otherwise stated, ©2026 BrickEconomy.

Change Region

Changes the pricing currency and date formats to a specific region. Adjusts pricing and date formats to region.