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Sets
Promotional
LEGO Brand Stores
World Play Day 2023 Set

6491400 World Play Day 2023 Set

Name: World Play Day 2023 Set
Brand: LEGO
SKU: 6491400-1
Availability: InStock
Rating: 4.70 (26 reviews)

Images 2Description 1

LEGO 6491400 World Play Day 2023 Set is a Promotional set currently valued at $29 for new and sealed sets. Annual appreciation has averaged 17.98% since release. On the used market, values range from $22 to $25 based on condition.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set World Play Day 2023 Set since October 2023. Medium accuracy

LEGO 6491400-1 World Play Day 2023 Set is a Promotional LEGO Brand Stores set released in 2023, containing 103 pieces. It was distributed as a free gift in LEGO Brand Stores on World Play Day, October 12, 2023. Issued for a single-day event, the set commemorated the LEGO Group’s global World Play Day initiative.

A new and sealed World Play Day 2023 Set is currently valued at around $29. The average used price is $24 for those in good overall condition. Based on current trends, this set could be valued near $32 within the next year.

All regions

All regions 1
United States 1

For Sale (New/Sealed)

(US) Friends Play Day Gift Set 66773 Brand New

BrickEconomy Choice

$34.99

Sets in Promotional / LEGO Brand Stores


	5007866 Taco Stand Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces / Minifigs 118 / 1 Availability Retired Buy this set at eBay	promotional Value $108.68 Annual growth 3.2% I own this set I want this set

	6469488 Taco Stand Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces / Minifigs 114 / 1 Availability Retired Buy this set at eBay	promotional Value $108.68 Annual growth 19.2% I own this set I want this set

	6487475 Mexico Postcard Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 107 Availability Retired Buy this set at eBay Bricklink	promotional Value $127.00 Annual growth 22.4% I own this set I want this set

	6446166 Anniversary Red Brick Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 73 Availability Retired Buy this set at eBay	promotional Value $29.47 Annual growth 10.2% I own this set I want this set

	6446167 Anniversary Red Brick Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 73 Availability Retired Buy this set at eBay	promotional Value $29.47 Annual growth 10.2% I own this set I want this set

	6470860 Disney Mini Castle Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 60 Availability Retired Buy this set at eBay	promotional Value $42.89 Annual growth 6.3% I own this set I want this set

	Battersea Power Station Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 45 Availability Retired Buy this set at eBay	promotional Value $29.60 Annual growth 33.2% I own this set I want this set

	6424711 Amsterdam Tile Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 1 Availability Retired Buy this set at ebay Bricklink	promotional Value $28.85 Annual growth 2.8% I own this set I want this set

	6424718 Paris Tile Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 1 Availability Retired Buy this set at eBay	promotional Value $47.53 Annual growth 5.9% I own this set I want this set

	6446841 I Heart LEGO Store Zurich Tile Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $50.00 Annual growth 34.2% I own this set I want this set

	6476269 I Love LEGO Store Battersea Tile Theme / Subtheme Promotional / LEGO Brand Stores Year 2023 Pieces 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $37.00 I own this set I want this set

My Collection

I own this set

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Set Details

Set number

6491400-1

Name

World Play Day 2023 Set

Theme

Promotional

Subtheme

LEGO Brand Stores

Year

2023

Released

October 12, 2023

Availability

Retired

Pieces

103

Set Pricing

Retail price

Free promotional

New/Sealed

Value

$29.00

Annual growth

+17.98%

Future growth

+11.68% (2-3 year outlook)

Used

Value

$24.07

Range

$21.66 - $24.57

Quick Buy

eBay

Buy

Lowest price

$34.99

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$29.00

1 year forecast

$31.88+9.93%

5 year forecast

$45.78+57.87%

$44

$47

6491400 World Play Day 2023 Set is projected to be valued between $44 - $47 within five years.

Insights

A one-day LEGO Brand Stores promotion, the World Play Day 2023 Set is a small promotional build whose single-day in-store giveaway created limited supply but only moderate scarcity due to broad store coverage, and its lack of exclusive minifigures means prospects are best as a niche hold for promo collectors with measured upside.

Set Facts

World Play Day took place on October 12th, 2023 (or as history will remember it, the Best Thursday Ever). It’s a day for the whole world to press pause on the ordinary and do something extraordinary: play together. Kids, families, grownups... the superpower of play beats within all of us – and on World Play Day, we unleash it together.

World Play Day 2023 Set Reviews

26 reviews

4.7

Collectors

Investors

Brick Fanatics

“With new research from the LEGO Group finding that children are spending just 2% of their week (equivalent to 7 hours) playing, World Play Day 2023 is geared around encouraging families to spend more time playing. Within 24 hours on Thursday, October 12, the LEGO Group will... More host various global events, collaborations, and surprises to help people around the world make their day a bit more playful.”

Full review at www.brickfanatics.com

Subtheme Analysis

Promotional / LEGO Brand Stores

Sets

Years

2004 - 2026

Annual growth

+8.91% (this set +17.98%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

World Play Day 2023 Set currently ranks #45 out of the top most owned sets in Promotional LEGO Brand Stores.

#1Microscale LEGO Brand Store

#2Iconic VIP Set

#3Minifigure Factory

#4Leicester Lester

#5LEGO Store Employee

#45World Play Day 2023 Set

#46Tree in the Woods

#47Wijnegem 1st Anniversary Minifigure Pack

About LEGO Brand Stores

Sets in the LEGO Brand Stores theme were typically given away as part of Brand Store openings or anniversaries.

LEGO Brand Stores was introduced in 2004 and currently consists of 55 sets. As of today, Wijnegem 1st Anniversary Minifigure Pack is the most valuable LEGO Brand Stores set with an estimated new/factory sealed value of $3,064.

You’re cordially invited to put down that frown, decline that meeting, and join the world’s biggest playdate. Give your laptop the day off. Looking at you, Miss and Mister Busypants. Play is your superpower, so do something awesome with it today.

Region · United States (USD)

Theme · Light

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