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10354 LEGO The Lord of the Rings The Shire thumbnail image

10354 LEGO The Lord of the Rings The Shire
Images 6Description 
10354 LEGO The Lord of the Rings The Shire
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail
  • The Lord of the Rings The Shire thumbnail

LEGO 10354 The Lord of the Rings The Shire is a Icons set currently available at retail for $269.99 and is projected to retire in mid 2027. Current new-sealed secondary market prices range from $268 to $325, with the average below MSRP at $256. The Rose Cotton minifigure is exclusive to this set and is the most sought-after in the lineup.

Forecast Model

This represents the expected annual growth (CAGR) based solely on a forecast model.
LEGO 10354 The Lord of the Rings The Shire is an Icons Licensed set released in 2025, containing 2017 pieces and 9 minifigures. The lineup includes Bilbo Baggins, Frodo Baggins, Samwise Gamgee, Gandalf the Grey, Merry Brandybuck, Peregrin Took, Rosie Cotton, Odo Proudfoot, and Mrs. Proudfoot. The build centers on a modern version of Bag End based on The Fellowship of the Ring, with a round-door hobbit hole and a furnished interior comprising an entrance hall, study, and parlor, plus Gandalf’s fireworks cart, party tents, and the birthday stage. Play features include a mechanism to transform a burning letter into the One Ring and a dial that makes Bilbo vanish during his speech. LEGO Insiders purchasing between April 2–8 also received the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) gift-with-purchase depicting the opening scene from The Return of the King.

Once retired, the expected annual growth will be close to 6% after the second year, valuing the set between $324 and $342 shortly after it is retired.
All regions

For Sale (New/Sealed)

This chart shows the sales listing trends of 10354 The Lord of the Rings The Shire.
 (RO) 10354 The Lord of the Rings The Shire $209.99
-22.2%
(US) LEGO Icons #10354 The Lord of the Rings: The Shire
BrickEconomy Choice
$220.00
-18.5%
(US) The Lord of The Rings: The Shire 10354 Ages 18 And Up 2017 Pieces Brand New $249.95
-7.4%
(US) 10354 The Lord of The Rings: The Shire: Brand New in Box $249.95
-7.4%
(US) Icons Lord of the Rings The Shire Set 10354 - 100% Verified Authentic and New $250.00
-7.4%
(US) 10354 Lord Of The Rings The Shire Set New Sealed Exclusive Set Middle Earth $250.00
-7.4%
(US) 10354 Icons The Lord of The Rings: The Shire Building Set for Adults $269.95
0.0%
(US) 10354 The Lord of The Rings: The Shire In Hand: Brand New in Box In HAND $269.99
(US) Brand New In Factory Sealed Box (Shipped in factory case box unless requested otherw... $269.99
(US) Official LEGO The Lord of the Rings: The Shire $269.99
(NL) BrickLink store steengoed.store $270.21
+0.1%
(US) BrickLink store The Perfect Brick $275.00
+1.9%
(US) BrickLink store Ginchy's House of Bricks $279.99
+3.7%
(US) 10354 Lord of the Rings: The Shire 2017 Pieces Brand New Complete Sealed $289.00
+7.0%
Show 9 more listings

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My Collection

The Lord of the Rings The Shire Reviews

38 reviews
4.9
Collectors
Investors
Brick Fanatics
“The Lord of the Rings: The Shire is smaller and cheaper than either of its predecessors but has a far less favorable price-to-piece ratio (if you care about that sort of thing). It does include nine minifigures, though – only two fewer than Barad-dûr – among whom are Frodo... More and Bilbo Baggins, Farmer and Mrs. Proudfoot, Samwise Gamgee, Merry, Pippin, Rosie Cotton and Gandalf the Grey. All but Gandalf appear to be brand new and exclusive at first glance too, with new designs for the returning hobbits and debut appearances for Farmer Proudfoot, Mrs. Proudfoot and Rosie Cotton.”
Full review at www.brickfanatics.com
BrickEconomy Expert Review
“The LEGO Icons The Lord of the Rings: The Shire set is a richly detailed diorama capturing Bilbo’s eleventy-first birthday in Hobbiton, complete with nine minifigures, interactive elements like Bilbo's disappearing act, and the firework dragon scene. With over 2,000 pieces and authentic features such as the round green door and Party Tree, this set joins Barad-dûr and Rivendell to complete a collector’s trilogy for fans of Middle-earth.”
 

About Icons Licensed

The LEGO Icons Licensed subtheme features intricately designed sets that pay homage to iconic franchises and cultural touchstones. Notable releases include the 10333 The Lord of the Rings: Barad-dûr, a detailed model of Sauron's fortress; the 10306 Atari 2600, a faithful recreation of the classic gaming console; and the 10391 Over the Moon with Pharrell Williams, inspired by the animated musical film O.T.M. 2040. Other sets in this subtheme are the 10338 Bumblebee, capturing the beloved Transformer character, and the 40693 Fell Beast, depicting a Nazgûl's mount from The Lord of the Rings. These sets offer builders the opportunity to engage with and celebrate diverse elements of popular culture through immersive building experiences.

Licensed currently consists of 15 sets that as of now has run from 2021 to 2025. As of today, 10292 The Friends Apartments is the most valuable Licensed set with an estimated new/factory sealed value of $423.
Read more
Journey to Middle-earth with the LEGO Icons The Lord of the Rings: The Shire (10354) movie memorabilia set. Bursting with features that fans will adore, this intricate diorama captures the magic of Bilbo Baggins eleventy-first birthday party and includes 9 movie characters: Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie, Samwise and Gandalf the Grey.

Recreate Bilbos hillside hobbit hole, complete with a round door and a richly furnished interior, including an entrance hall, study and parlor. Bring scenes to life with interactive functions. Transform a burning letter into The One Ring or make Bilbo vanish at the turn of a dial. Packed with movie details, from Gandalfs horse and cart to the firework dragon and Party Tree, this set makes an enchanting display for the home or office.

Discover the inspiring range of LEGO building sets for adults. The LEGO Builder app features a digital version of the building instructions included with this set....
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