Name: Creator LEGO Brand Store
Brand: LEGO
SKU: 40574-1
Availability: InStock
Rating: 4.70 (16 reviews)

LEGO 40574 LEGO Brand Store is a Creator set valued at $60 for new and sealed sets, up 62% from an original retail price of $36.99. The set retired in June 2023 with annual appreciation averaging 17.26% since. Used copies are valued between $30 and $44 depending on condition. Secondary market prices for new and sealed sets typically fall between $42 and $68.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set LEGO Brand Store since June 2023. Very high accuracy

LEGO 40574 LEGO Brand Store is a Creator set released in 2022, containing 541 pieces and 2 minifigures. The build depicts a LEGO Brand Retail store with interior details including a cash register, LEGO boxes, a Brick Pit, and a Pick-A-Brick Wall. Window displays feature micro-models of a castle and a train, and a safari photo stand adds an in-store photo spot. The set also includes decorative stickers for signage and display elements.

A new and sealed LEGO Brand Store is currently valued at around $60, with annual growth of about 11.6% that is expected to level off to around 8.9% in the coming year, making it a solid investment. The average used price is $37 for those in good overall condition. The 2 included minifigs account for approximately 12% of the set's total value. New and sealed listings currently range from $55 to $70. The set was available for 10 months, from August 2022 to June 2023.

For Sale (New/Sealed)

	(US) * Best US listing for LEGO Brand Store *	BrickEconomy Choice $54.50
	(AU) BrickLink store Coastal Bricks	$42.21 -29.6%
	(NL) BrickLink store BRICKSHOP Holland	$43.01 -28.3%
	(NL) BrickLink store Dutchbricks & sets	$45.05 -24.9%
	(NL) BrickLink store Iconic MISB Collectables	$45.11 -24.8%
	(CA) brand new sealed-in box.	$46.17 -23.0%
	(LV) BrickLink store Orthanc pantry	$46.27 -22.9%
	(CA) BrickLink store Sharon's Bricks Ontario	$46.47 -22.5%
	(GB) Creator #40574 \| Lego Brand Store \| New Retired Set	$50.62 -15.6%
	(AU) Exclusive - Lego Brand Store - 40574 - BNISB - AU Seller	$52.78 -12.0%
	(US) Brand Store 40574 Promotional Complete Set 541pcs Brick Separator Age 9+	$54.50 -9.2%
	(US) Brand Store 40574 NEW & SEALED Building Kit	$54.94 -8.4%
	(US) Brand Store 40574 New Sealed	$55.00 -8.3%
	(US) 40574 Lego Brand Store	$55.00 -8.3%
	(US) 40574 LEGO Brand Store (Brand New Sealed) in Hand Ready To Ship	$55.00 -8.3%
	(US) Promotional: Lego Brand Store (40574)	$55.00 -8.3%
	(US) - Brand Store (40574) - New	$56.00 -6.7%
	(KR) 40574 LEGO Brand Store 541pcs 2 Minifigures NEW Sealed Retired	$58.24 -2.9%
	(US) Promotional: Lego Brand Store (40574)	$59.50 -0.8%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$59.97 0.0%
	(US) Brand Store Set 40574 New, Factory Sealed	$59.97 0.0%
Show 35 more listings
	(US) Creator LEGO Brand Store Set 40574 BRAND NEW SEALED (Retired)	$59.98 0.0%
	(US) Creator: LEGO Brand Store (40574) - Retired Fast Shipping	$59.99
	(US) Brand Store 40574 RETIRED Store Exclusive \| Sealed/Complete	$59.99
	(US) Brand Store 40574 Complete Set 541 Pieces Promotional 2022	$59.99
	(US) 40574 LEGO Brand Store Lego Store Exclusive 541 pieces Brand New in Hand	$59.99
	(US) 40574 LEGO Brand Store Brand New Sealed PERFECT BOX GUARANTEE	$59.99
	(US) 40574 LEGO Brand Store Promotional Brick Separator Included 541 pcs 9+ Box	$60.00
	(US) 40574 LEGO Brand Store Lego Store Exclusive 541 pieces Ages 9+ Sealed	$60.00
	(US) 40574 LEGO Brand Store	$60.00
	(US) Creator 40574 LEGO Brand Store. BRAND NEW/SEALED/IN HANDS	$60.00
	(US) Promotional: LEGO Brand Store (40574)	$60.99 +1.7%
	(US) 40574 LEGO Brand Store New Sealed Retired	$62.92 +4.9%
	(US) Brand Store - Merchandise Official Store 40574 - New/Sealed	$65.00 +8.4%
	(US) Promotional: Lego Brand Store (40574)	$65.00 +8.4%
	(US) Brand Store 40574 RETIRED Store Exclusive \| Sealed/Complete	$65.00 +8.4%
	(US) 40574 Brand Store	$65.50 +9.2%
	(US) Promotional: LEGO Brand Store (40574)	$66.00 +10.0%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$67.99 +13.3%
	(US) Promotional Merchandise Official Brand Store 40574 Toy - 2-Tier Buildable	$68.95 +14.9%
	(US) 40574 LEGO Brand Store Lego Store Exclusive 541 pieces Brand New in Hand	$68.99 +15.0%
	(US) LEGO Brand Store Set 40574 - 100% Verified Authentic and New	$69.00 +15.0%
	(US) 40574 LEGO Brand Store NEW Sealed HARD TO FIND FREE SHIPPING	$69.97 +16.6%
	(US) 40574 Lego Brand Store / Rare Brand / New Sealed	$70.00 +16.7%
	(US) 40574 LEGO Brand Store Brand New, Sealed	$70.00 +16.7%
	(US) Promotional: LEGO Brand Store (40574)	$74.99 +25.0%
	(US) 40574 LEGO Brand Store	$79.00 +31.7%
	(US) Merchandise Official Store 40574 LEGO Brand Store 541 Pieces	$79.99 +33.3%
	(US) Promotional: Lego Brand Store (40574) NISB Retiring Soon	$79.99 +33.3%
	(US) 40574 LEGO Brand Store Brand New Sealed	$80.00 +33.4%
	(US) Brand Store Exclusive 40574 New Factory Sealed 9+ 541pcs	$84.50 +40.9%
	(US) Promotional: Lego Brand Store (40574)-NEW & RETIRED	$87.79 +46.3%
	(US) Promotional: Lego Brand Store #40574 New in Box Retired	$89.00 +48.4%
	(US) 40574 LEGO Brand Store toy Gift set - NEW SEALED	$92.99 +55.0%
	(US) Brand Store - 40574 - New, Factory Sealed Rare Fast Ship Retired	$99.99 +66.7%
	(US) Brand Store Set 40574 New, Factory Sealed	$99.99 +66.7%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$100.00 +66.7%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40574 LEGO Brand Store.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40574 LEGO Brand Store.

Minifigs

LEGO Brand Store contains 2 minifigs. All 2 minifigs are exclusive to this set.

LEGO Brand Store Sets


	40359 LEGO Store Picture Frame Theme / Subtheme Exclusive / Photo Frames Year 2019 Pieces / Minifigs 170 / 1 Availability Retired Buy this set at Amazon eBay	Retail $29.99 Value $29.13 I own this set I want this set

	40305 Microscale LEGO Brand Store Theme / Subtheme Promotional / LEGO Brand Stores Year 2018 Pieces / Minifigs 362 / 2 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $24.99 Value $49.99 Growth +100.0% Annual growth 12.2% I own this set I want this set

	40145 LEGO Brand Retail Store Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2014 Pieces / Minifigs 413 / 1 Availability Retired Buy this set at Amazon eBay StockX Bricklink	promotional Value $33.71 Annual growth 18.1% I own this set I want this set

	3300003 LEGO Brand Retail Store Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces 280 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $87.44 Annual growth 17.3% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40574-1

Name

LEGO Brand Store

Theme

Creator

Year

2022

Released

August 2022

Retired

June 2023

Availability

Retired

Pieces

541 (PPP $0.07)

Minifigs

2 (Value $7.03)

(All exclusive)

Set Pricing

Retail price

$36.99

New/Sealed

Value

$59.99

Growth

+62.18%

Annual growth

+17.26%

2025 growth

+2.13%

Future growth

+8.86% (2-3 year outlook)

90-day change

20.19%

Used

Value

$36.72

Range

$29.79 - $44.06

Quick Buy

eBay

Buy

Lowest price

$52.78

Highest price

$100.00

Amazon

Buy

Price

Check

StockX

Buy

Buy/bid price

$69.00

Bricklink

Buy

Lowest price

$37.90 (DE)

Highest price

$46.47

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$59.99

1 year forecast

$62.91+4.88%

5 year forecast

$81.66+36.12%

$78

$84

40574 LEGO Brand Store is projected to be valued between $78 - $84 within five years.

Insights

A 2022 Creator micro-display, LEGO Brand Store 40574 has seen mild post-retirement appreciation driven by steady collector interest in branded-store models, and wide initial availability plus recurring Brand Store releases limit upside while keeping steady niche demand and modest remake risk.

Set Facts

The store includes a cash register, LEGO boxes, Brick Pit, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display.
LEGO Brand Store was designed by LEGO designer Mel Caddick.

Regional Retail Prices (LEGO.com/Store)

United States

$36.99

United Kingdom

£30.99

Canada

$49.99

Europe

€36.99

Australia

$59.99

Barcodes

UPC

673419366168

EAN

5702017241944

LEGO Brand Store Reviews

16 reviews

4.7

Collectors

Investors

Jays Brick Blog

“The Store Design has been updated with the new “white store” design, which is standard with all new LEGO Stores, and I imagine that LEGO are working hard to refurbish all their LEGO stores around the world to be up to date with this new version. I have a soft spot for these... More LEGO Store sets because of how meta they are – you can walk into a LEGO Store to buy a LEGO Store that you can build out of LEGO bricks. This is the 2nd buildable LEGO store released in 2022, the first being 40528 LEGO Store, which is only available at new store openings as a gift with purchase (GWP).”

Full review at jaysbrickblog.com

Brick Fanatics

“At first glance, the decision to have two LEGO store sets in circulation at the same time might not make much sense. However, there are several key differences between these models. For one, 40574 LEGO Brand Store is minifigure-scale while 40528 LEGO Brand Retail Store is of... More a smaller scale. Inside the builds, 40574 LEGO Brand Store integrates many features of the new ‘retailtainment’ experience that is coming to many LEGO stores.”

Full review at www.brickfanatics.com

Subtheme Analysis

Creator

Sets

590

Years

2001 - 2026

Lifespan

21 mos (this set 10 mos)

Annual growth

+4.64% (this set +17.26%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

LEGO Brand Store currently ranks #35 out of the top most owned sets in Creator.

#1Roses

#2Medieval Castle

#3Pirate Ship

#4Sunflowers

#5Winter Market Stall

#35LEGO Brand Store

#36Hot Rod

#37Townhouse Pet Shop & Cafe

About Creator

The LEGO Creator theme consists of a variety of subthemes that revolve around sets that focus on buildings, creatures, vehicles, robots and recently more specialized sets such as botanical and even the Chinese New Year. Many of these sets have fallen under the 3-in-1 label which include instructions in a single set to provide multiple alternative models. Originally created in 2001 with a focus on larger bucket sets, the LEGO Creator theme has expanded outside just bricks to later include minifigures.

Summary

Creator LEGO Brand Store set 40574 was released in August 2022, retailing for $37, but has since been retired. New, unopened LEGO Brand Store sets are valued at $60, while used sets can be found for $37 in good condition.

Brick-building fans can relive joyful visits to a LEGO® Brand Store with this minifigure-scale, play-and-display set (40574). Updated to include ‘Store of the Future’ features, the model includes a buildable cash register, Brick Pit, LEGO boxes, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers. Fold out the lower level for easy access and add the adult and child minifigures to role-play a shopping trip.

Buildable 2-level LEGO® Brand Store (40574) – Recreate fun visits to a LEGO Store with this colorful play-and-display model, with a lower level that folds out for easy access

Authentic features – A cash register, LEGO® boxes, Brick Pit, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers

Gift idea for ages 12 and up – This 541-piece store model measures over 5 in. (15 cm) high, 9 in. (25 cm) wide when open, and 5 in. (13 cm) deep, and makes a fun...


	31132 Viking Ship and the Midgard Serpent Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces / Minifigs 1,192 / 4 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $119.99 Value $144.00 Growth +20.0% Annual growth 5.3% I own this set I want this set

	31129 Majestic Tiger Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 755 Availability Retired Buy this set at Amazon eBay StockX	Retail $49.99 Value $40.00 I own this set I want this set

	31131 Downtown Noodle Shop Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces / Minifigs 569 / 2 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $44.99 Value $63.59 Growth +41.3% Annual growth 14.6% I own this set I want this set

	31130 Sunken Treasure Mission Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces / Minifigs 522 / 2 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $34.99 Value $53.43 Growth +52.7% Annual growth 12.2% I own this set I want this set

	40518 High-Speed Train Theme Creator Year 2022 Pieces 284 Availability Retail Buy this set at Amazon eBay StockX Bricklink	Retail $19.99 Available at retail I own this set I want this set

	40520 Beijing Postcard Theme / Subtheme Creator / Postcard Year 2022 Pieces 280 Availability Retired Buy this set at Amazon ebay Bricklink	Retail $14.99 Value $28.78 Growth +92.0% Annual growth 11.1% I own this set I want this set

	40569 London Postcard Theme / Subtheme Creator / Postcard Year 2022 Pieces 277 Availability Retail Buy this set at Amazon eBay	Retail $14.99 Available at retail I own this set I want this set

	40654 Beijing Postcard Theme / Subtheme Creator / Postcard Year 2022 Pieces 274 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $14.99 Value $34.93 Growth +133.0% Annual growth 25.8% I own this set I want this set

	31127 Street Racer Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 258 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $19.99 Value $20.60 Growth +3.1% Annual growth 2.1% I own this set I want this set

	40562 Mystic Witch Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 257 Availability Retired Buy this set at Amazon eBay StockX Bricklink	promotional Value $21.43 Annual growth 2.6% I own this set I want this set

	40519 New York Postcard Theme / Subtheme Creator / Postcard Year 2022 Pieces / Minifigs 253 / 1 Availability Retail Buy this set at Amazon eBay StockX Bricklink	Retail $14.99 Available at retail I own this set I want this set

	31126 Supersonic-jet Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 215 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $19.99 Value $31.44 Growth +57.3% Annual growth 20.2% I own this set I want this set

	40568 Paris Postcard Theme / Subtheme Creator / Postcard Year 2022 Pieces 213 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $14.99 Value $95.47 Growth +536.9% Annual growth 30.4% I own this set I want this set

	40524 Sunflowers Theme / Subtheme Creator / Botanical Collection Year 2022 Pieces 191 Availability Retail Buy this set at Amazon eBay StockX	Retail $12.99 Available at retail I own this set I want this set

	31125 Mythical Forest Creatures Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 175 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $14.99 Value $15.00 Growth +0.1% I own this set I want this set

	31123 Off-Road Buggy Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 160 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $14.99 Value $19.96 Growth +33.2% Annual growth 8.2% I own this set I want this set

	31124 Super Robot Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 159 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $9.99 Value $22.71 Growth +127.3% Annual growth 22.7% I own this set I want this set

	31128 Dolphin and Turtle Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 137 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $9.99 Value $20.00 Growth +100.2% Annual growth 19.9% I own this set I want this set

	40517 Vespa Theme / Subtheme Creator / Traffic Year 2022 Pieces 118 Availability Retired Buy this set at Amazon eBay StockX Bricklink	Retail $9.99 Value $17.71 Growth +77.3% I own this set I want this set

	30582 Birthday Bear Theme / Subtheme Creator / Seasonal Year 2022 Pieces 80 Availability Retired Buy this set at Amazon eBay	Retail $4.99 Value $9.98 Growth +100.0% Annual growth 9.3% I own this set I want this set

	30584 Train Theme / Subtheme Creator / Seasonal Year 2022 Pieces 72 Availability Retired Buy this set at Amazon eBay	Retail $4.99 Value $9.99 Growth +100.2% Annual growth 9.4% I own this set I want this set

	30581 Tropical Parrot Theme / Subtheme Creator / 3 in 1 Year 2022 Pieces 66 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $4.99 Value $8.36 Growth +67.5% Annual growth 6.5% I own this set I want this set

	11967 Dragon Theme / Subtheme Creator / Magazine Gifts Year 2022 Pieces 58 Availability Retired Buy this set at eBay Bricklink	Value $5.02 Annual growth 5.3% I own this set I want this set

	30594 Monster Truck Theme Creator Year 2022 Pieces 54 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $4.99 Value $9.54 Growth +91.2% Annual growth 8.4% I own this set I want this set

	11963 Dinosaur Theme / Subtheme Creator / Magazine Gifts Year 2022 Pieces 51 Availability Retired Buy this set at eBay Bricklink	Value $3.96 Annual growth 9.6% I own this set I want this set

40574 Creator LEGO Brand Store

Set Value (New/Sealed)

For Sale (New/Sealed)

Sales Distribution (Last 90 Days)

Sale Trends

Minifigs

LEGO Brand Store Sets

Sets in Creator

My Collection

Set Details

Set Pricing

Quick Buy

Set Predictions

Set Facts

LEGO Brand Store Reviews

Subtheme Analysis

About Creator