The LEGO Friends Employee Gift subtheme consists of exclusive promotional items given to LEGO Group employees rather than sold at retail. The notable entry is FRIENDS10 Friends 10th Anniversary Golden Mini-doll, produced in 2022 to mark the theme's ten-year milestone with a commemorative gold-colored mini-doll distributed only to staff, making it a rare collectible for Friends fans.
LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size as minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.