Name: Creator LEGO Brand Store
Brand: LEGO
SKU: 40574-1
Availability: InStock
Rating: 4.70 (16 reviews)

LEGO 40574 LEGO Brand Store is a Creator set valued at $60 for new and sealed sets, up 62% from an original retail price of $36.99. The set retired in June 2023 with annual appreciation averaging 16.76% since. Used copies are valued between $30 and $44 depending on condition. Secondary market prices for new and sealed sets typically fall between $46 and $66.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set LEGO Brand Store since June 2023. Very high accuracy

LEGO 40574 LEGO Brand Store is a Creator set released in 2022, containing 541 pieces and 2 minifigures. The build depicts a LEGO Brand Retail store with interior details including a cash register, LEGO boxes, a Brick Pit, and a Pick-A-Brick Wall. Window displays feature micro-models of a castle and a train, and a safari photo stand adds an in-store photo spot. The set also includes decorative stickers for signage and display elements.

A new and sealed LEGO Brand Store is currently valued at around $60, with annual growth of about 11.2% that is expected to level off to around 8.6% in the coming year, making it a solid investment. The average used price is $37 for those in good overall condition. The 2 included minifigs account for approximately 11% of the set's total value. New and sealed listings currently range from $52 to $70. The set was available for 10 months, from August 2022 to June 2023.

For Sale (New/Sealed)

	(US) * Best US listing for LEGO Brand Store *	BrickEconomy Choice $49.99
	(NL) BrickLink store BRICKSHOP Holland	$42.37 -29.4%
	(AU) Brand new in box, box is fully sealed, excellent box condition 9.5/10	$42.53 -29.1%
	(NL) BrickLink store Dutchbricks & sets	$44.38 -26.0%
	(NL) BrickLink store Iconic MISB Collectables	$44.44 -25.9%
	(US) Brand Store 40574 RETIRED Store Exclusive	$49.99 -16.7%
	(US) 40574 LEGO Brand Store - 24 Hour Handling - New & Sealed	$49.99 -16.7%
	(US) Promotional: Lego Brand Store (40574) \| Exclusive \| RETIRED	$50.00 -16.7%
	(GB) Creator #40574 \| Lego Brand Store \| New Retired Set	$50.62 -15.6%
	(AU) Exclusive - Lego Brand Store - 40574 - BNISB - AU Seller	$52.24 -12.9%
	(US) Brand Store 40574 RETIRED Store Exclusive	$52.99 -11.7%
	(US) 40574 LEGO Brand Store (Brand New Sealed) in Hand Ready To Ship	$55.00 -8.3%
	(US) 40574 Lego Brand Store	$55.00 -8.3%
	(US) Promotional: Lego Brand Store (40574) New In Box Sealed Bags	$55.95 -6.8%
	(US) - Brand Store (40574) - New	$56.00 -6.7%
	(US) Promotional Merchandise Official Brand Store 40574 Toy - 2-Tier Buildable	$58.00 -3.3%
	(KR) 40574 LEGO Brand Store 541pcs 2 Minifigures NEW Sealed Retired	$58.24 -2.9%
	(US) New LEGO Creator LEGO Brand Store Set 40574 BRAND NEW SEALED (Retired)	$58.63 -2.3%
	(US) Promotional: Lego Brand Store (40574)	$59.50 -0.8%
	(US) Brand Store Set 40574 New, Factory Sealed	$59.97 -0.1%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$59.97 -0.1%
Show 34 more listings
	(US) Promotional: Lego Brand Store (40574)	$59.98 0.0%
	(US) Creator LEGO Brand Store Set 40574 BRAND NEW SEALED (Retired)	$59.98 0.0%
	(US) Creator: LEGO Brand Store (40574) - Retired Fast Shipping	$59.99 0.0%
	(US) Brand Store 40574 RETIRED Store Exclusive Sealed	$59.99 0.0%
	(US) 40574 LEGO Brand Store Lego Store Exclusive 541 pieces Ages 9+ Sealed	$60.00
	(US) Promotional: Lego Brand Store (40574)	$60.00
	(US) Creator 40574 LEGO Brand Store. BRAND NEW/SEALED/IN HANDS	$60.00
	(US) Promotional: LEGO Brand Store (40574)	$60.99 +1.7%
	(US) 40574 LEGO Brand Store New Sealed Retired	$62.92 +4.9%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$63.99 +6.7%
	(US) Brand Store 40574 RETIRED Store Exclusive \| Sealed/Complete	$65.00 +8.3%
	(US) Brand Store - Merchandise Official Store 40574 - New/Sealed	$65.00 +8.3%
	(US) 40574 Brand Store	$65.50 +9.2%
	(US) Promotional: LEGO Brand Store (40574)	$66.00 +10.0%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$67.99 +13.3%
	(US) Promotional Merchandise Official Brand Store 40574 Toy - 2-Tier Buildable	$68.95 +14.9%
	(US) 40574 LEGO Brand Store Lego Store Exclusive 541 pieces Brand New in Hand	$68.99 +15.0%
	(US) LEGO Brand Store Set 40574 - 100% Verified Authentic and New	$69.00 +15.0%
	(US) Promotional: Lego Brand Store (40574) New, Sealed - Read Description	$69.95 +16.6%
	(US) 40574 LEGO Brand Store NEW Sealed HARD TO FIND FREE SHIPPING	$69.97 +16.6%
	(US) 40574 LEGO Brand Store Brand New, Sealed	$70.00 +16.7%
	(US) Promotional: LEGO Brand Store (40574)	$74.99 +25.0%
	(US) Creator: LEGO Brand Store (40574) FACTORY SEALED	$74.99 +25.0%
	(US) 40574 LEGO Brand Store	$79.00 +31.7%
	(US) Merchandise Official Store 40574 LEGO Brand Store 541 Pieces	$79.99 +33.3%
	(US) Promotional: Lego Brand Store (40574)-NEW & RETIRED	$79.99 +33.3%
	(US) 40574 LEGO Brand Store Brand New Sealed	$80.00 +33.3%
	(US) Brand Store Exclusive 40574 New Factory Sealed 9+ 541pcs	$84.50 +40.8%
	(US) Promotional: Lego Brand Store #40574 New in Box Retired	$89.00 +48.3%
	(US) 40574 \| LEGO Brand Store \| New In Sealed Box	$99.99 +66.7%
	(US) Brand Store - 40574 - New, Factory Sealed Rare Fast Ship Retired	$99.99 +66.7%
	(US) 40574 LEGO Brand Store New Factory Sealed	$99.99 +66.7%
	(US) Brand Store Set 40574 New, Factory Sealed	$99.99 +66.7%
	(US) Store Exclusive: LEGO Brand Store (40574) Retired New Sealed Original Box	$100.00 +66.7%
	(AU) 40305 (2018) & 40574 (2022) Promotional Lego Brand Stores 2 pack - Brand Ne	$103.93 +73.2%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40574 LEGO Brand Store.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40574 LEGO Brand Store.

Minifigs

LEGO Brand Store contains 2 minifigs. All 2 minifigs are exclusive to this set.

LEGO Brand Store Sets


	40359 LEGO Store Picture Frame Theme / Subtheme Exclusive / Photo Frames Year 2019 Pieces / Minifigs 170 / 1 Availability Retired Buy this set at Amazon eBay	Retail $29.99 Value $29.23 I own this set I want this set

	40305 Microscale LEGO Brand Store Theme / Subtheme Promotional / LEGO Brand Stores Year 2018 Pieces / Minifigs 362 / 2 Availability Retired Buy this set at Amazon ebay StockX Bricklink	Retail $24.99 Value $47.06 Growth +88.3% Annual growth 11.2% I own this set I want this set

	40145 LEGO Brand Retail Store Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2014 Pieces / Minifigs 413 / 1 Availability Retired Buy this set at Amazon eBay StockX	promotional Value $33.83 Annual growth 17.9% I own this set I want this set

	3300003 LEGO Brand Retail Store Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces 280 Availability Retired Buy this set at Amazon eBay Bricklink	promotional Value $90.00 Annual growth 17.6% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40574-1

Name

LEGO Brand Store

Theme

Creator

Year

2022

Released

August 2022

Retired

June 2023

Availability

Retired

Pieces

541 (PPP $0.07)

Minifigs

2 (Value $6.88)

(All exclusive)

Set Pricing

Retail price

$36.99

New/Sealed

Value

$60.00

Growth

+62.21%

Annual growth

+16.76%

Rolling growth

+1.12% (Previous 12 months)

Future growth

+8.61% (2-3 year outlook)

90-day change

14.28%

Used

Value

$36.72

Range

$29.79 - $44.06

Quick Buy

eBay

Buy

Lowest price

$49.99

Highest price

$103.93

Amazon

Buy

Price

Check

StockX

Buy

Buy/bid price

$69.00

Bricklink

Buy

Lowest price

$37.33 (DE)

Highest price

$45.58

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$60.00

1 year forecast

$62.84+4.73%

5 year forecast

$81.04+35.07%

$77

$84

40574 LEGO Brand Store is projected to be valued between $77 - $84 within five years.

Insights

A 2022 Creator micro-display, LEGO Brand Store 40574 has seen mild post-retirement appreciation driven by steady collector interest in branded-store models, and wide initial availability plus recurring Brand Store releases limit upside while keeping steady niche demand and modest remake risk.

Set Facts

The store includes a cash register, LEGO boxes, Brick Pit, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display.
LEGO Brand Store was designed by LEGO designer Mel Caddick.

Regional Retail Prices (LEGO.com/Store)

United States

$36.99

United Kingdom

£30.99

Canada

$49.99

Europe

€36.99

Australia

$59.99

Barcodes

UPC

673419366168

EAN

5702017241944

LEGO Brand Store Reviews

16 reviews

4.7

Collectors

Investors

Jays Brick Blog

“The Store Design has been updated with the new “white store” design, which is standard with all new LEGO Stores, and I imagine that LEGO are working hard to refurbish all their LEGO stores around the world to be up to date with this new version. I have a soft spot for these... More LEGO Store sets because of how meta they are – you can walk into a LEGO Store to buy a LEGO Store that you can build out of LEGO bricks. This is the 2nd buildable LEGO store released in 2022, the first being 40528 LEGO Store, which is only available at new store openings as a gift with purchase (GWP).”

Full review at jaysbrickblog.com

Brick Fanatics

“At first glance, the decision to have two LEGO store sets in circulation at the same time might not make much sense. However, there are several key differences between these models. For one, 40574 LEGO Brand Store is minifigure-scale while 40528 LEGO Brand Retail Store is of... More a smaller scale. Inside the builds, 40574 LEGO Brand Store integrates many features of the new ‘retailtainment’ experience that is coming to many LEGO stores.”

Full review at www.brickfanatics.com

Subtheme Analysis

Creator

Sets

592

Years

2001 - 2026

Lifespan

21 mos (this set 10 mos)

Annual growth

+4.52% (this set +16.76%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

LEGO Brand Store currently ranks #35 out of the top most owned sets in Creator.

#1Roses

#2Medieval Castle

#3Pirate Ship

#4Sunflowers

#5Winter Market Stall

#35LEGO Brand Store

#36Hot Rod

#37Townhouse Pet Shop & Cafe

About Creator

The LEGO Creator theme consists of a variety of subthemes that revolve around sets that focus on buildings, creatures, vehicles, robots and recently more specialized sets such as botanical and even the Chinese New Year. Many of these sets have fallen under the 3-in-1 label which include instructions in a single set to provide multiple alternative models. Originally created in 2001 with a focus on larger bucket sets, the LEGO Creator theme has expanded outside just bricks to later include minifigures.

Summary

Creator LEGO Brand Store set 40574 was released in August 2022, retailing for $37, but has since been retired. New, unopened LEGO Brand Store sets are valued at $60, while used sets can be found for $37 in good condition.

Brick-building fans can relive joyful visits to a LEGO® Brand Store with this minifigure-scale, play-and-display set (40574). Updated to include ‘Store of the Future’ features, the model includes a buildable cash register, Brick Pit, LEGO boxes, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers. Fold out the lower level for easy access and add the adult and child minifigures to role-play a shopping trip.

Buildable 2-level LEGO® Brand Store (40574) – Recreate fun visits to a LEGO Store with this colorful play-and-display model, with a lower level that folds out for easy access

Authentic features – A cash register, LEGO® boxes, Brick Pit, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers

Gift idea for ages 12 and up – This 541-piece store model measures over 5 in. (15 cm) high, 9 in. (25 cm) wide when open, and 5 in. (13 cm) deep, and makes a fun...


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40574 Creator LEGO Brand Store

Set Value (New/Sealed)

For Sale (New/Sealed)

Sales Distribution (Last 90 Days)

Sale Trends

Minifigs

LEGO Brand Store Sets

Sets in Creator

My Collection

Set Details

Set Pricing

Quick Buy

Set Predictions

Set Facts

LEGO Brand Store Reviews

Subtheme Analysis

About Creator